{"id":460784,"date":"2025-05-23T15:00:44","date_gmt":"2025-05-23T15:00:44","guid":{"rendered":"http:\/\/savepearlharbor.com\/?p=460784"},"modified":"-0001-11-30T00:00:00","modified_gmt":"-0001-11-29T21:00:00","slug":"","status":"publish","type":"post","link":"https:\/\/savepearlharbor.com\/?p=460784","title":{"rendered":"<span>How to Run Telegram Ads in 2025: Secrets to High-Converting Telegram Ads<\/span>"},"content":{"rendered":"<div><!--[--><!--]--><\/div>\n<div id=\"post-content-body\">\n<div>\n<div class=\"article-formatted-body article-formatted-body article-formatted-body_version-2\">\n<div xmlns=\"http:\/\/www.w3.org\/1999\/xhtml\">\n<p>In this post, I\u2019ll show you EXACTLY how to run Telegram ads in 2025.<\/p>\n<p>In fact, this is the exact process I use to grow my Telegram channels (<a href=\"https:\/\/t.me\/t_tutorial\" rel=\"noopener noreferrer nofollow\">here<\/a> is just one of them) and get quality subscribers for just\u00a0<strong>0.01 TON\u00a0<\/strong>($0.03 as of May 15, 2025).<\/p>\n<figure class=\"full-width\"><img decoding=\"async\" src=\"https:\/\/habrastorage.org\/r\/w1560\/getpro\/habr\/upload_files\/d83\/8f2\/c74\/d838f2c7414d23686f789d2e59a1b2d2.jpeg\" alt=\"Telegram ads example showing CTR, CPA, and spend for high-performing campaigns in 2025. Learn how to run Telegram ads effectively with real data. Telegram Hero.\" title=\"Telegram ads example showing CTR, CPA, and spend for high-performing campaigns in 2025.\" width=\"823\" height=\"1024\" sizes=\"auto, (max-width: 780px) 100vw, 50vw\" srcset=\"https:\/\/habrastorage.org\/r\/w780\/getpro\/habr\/upload_files\/d83\/8f2\/c74\/d838f2c7414d23686f789d2e59a1b2d2.jpeg 780w,&#10;       https:\/\/habrastorage.org\/r\/w1560\/getpro\/habr\/upload_files\/d83\/8f2\/c74\/d838f2c7414d23686f789d2e59a1b2d2.jpeg 781w\" loading=\"lazy\" decode=\"async\"\/><\/p>\n<div><figcaption>Telegram ads example showing CTR, CPA, and spend for high-performing campaigns in 2025.<\/figcaption><\/div>\n<\/figure>\n<p>So if you want to\u00a0<strong>advertise on Telegram<\/strong>, get more views, subscribers, and traffic \u2014 you\u2019ll love this in-depth\u00a0<strong>Telegram Ads tutorial<\/strong>.<\/p>\n<p>Let\u2019s dive right in\u2026<\/p>\n<h3>What is Telegram Ads &amp; How Does It Work?<\/h3>\n<p><strong>Telegram Ads<\/strong>\u00a0is the official platform that lets anyone run ads inside the Telegram app \u2014 just like you would on Facebook or Instagram.<\/p>\n<p>It uses an\u00a0<strong>auction model<\/strong>, which means your ads compete with others for placement.\u00a0<\/p>\n<figure class=\"full-width\"><img decoding=\"async\" src=\"https:\/\/habrastorage.org\/r\/w1560\/getpro\/habr\/upload_files\/125\/d31\/43f\/125d3143f14e0b0e056b759c327cc28e.png\" alt=\"Telegram Ads platform overview explaining how to run Telegram ads. Includes key features: precise targeting, privacy-conscious setup, content creator revenue share, easy ad setup with 160 characters, and payment via TON cryptocurrency. Telegram ads example for promotion in public channels.\" title=\"Telegram Ads platform overview\" width=\"1024\" height=\"601\" sizes=\"auto, (max-width: 780px) 100vw, 50vw\" srcset=\"https:\/\/habrastorage.org\/r\/w780\/getpro\/habr\/upload_files\/125\/d31\/43f\/125d3143f14e0b0e056b759c327cc28e.png 780w,&#10;       https:\/\/habrastorage.org\/r\/w1560\/getpro\/habr\/upload_files\/125\/d31\/43f\/125d3143f14e0b0e056b759c327cc28e.png 781w\" loading=\"lazy\" decode=\"async\"\/><\/p>\n<div><figcaption>Telegram Ads platform overview<\/figcaption><\/div>\n<\/figure>\n<p>But instead of showing up in feeds,\u00a0Telegram ads appear<em>\u00a0inside public channels\u00a0with over 1,000 subscribers<\/em>\u00a0\u2014 right\u00a0between regular posts.<\/p>\n<figure class=\"full-width\"><img decoding=\"async\" src=\"https:\/\/habrastorage.org\/r\/w1560\/getpro\/habr\/upload_files\/cd8\/605\/f2f\/cd8605f2fb7eeaa4c490cfc53710ee0d.png\" alt=\"Telegram ads example in a public Telegram channel showing how Telegram ads work. Sponsored message promoting Telegram growth community appears under an educational post. Demonstrates how to run Telegram ads and advertise on Telegram effectively in 2025.\" title=\"Telegram ads example in a public Telegram channel\" width=\"522\" height=\"1024\" sizes=\"auto, (max-width: 780px) 100vw, 50vw\" srcset=\"https:\/\/habrastorage.org\/r\/w780\/getpro\/habr\/upload_files\/cd8\/605\/f2f\/cd8605f2fb7eeaa4c490cfc53710ee0d.png 780w,&#10;       https:\/\/habrastorage.org\/r\/w1560\/getpro\/habr\/upload_files\/cd8\/605\/f2f\/cd8605f2fb7eeaa4c490cfc53710ee0d.png 781w\" loading=\"lazy\" decode=\"async\"\/><\/p>\n<div><figcaption>Telegram ads example in a public Telegram channel<\/figcaption><\/div>\n<\/figure>\n<p>Also, Telegram ads\u00a0<em>appear in the global Telegram search results<\/em>.<\/p>\n<figure class=\"full-width\"><img decoding=\"async\" src=\"https:\/\/habrastorage.org\/r\/w1560\/getpro\/habr\/upload_files\/ca5\/c1a\/01a\/ca5c1a01a0c8359492416393094bbd7f.png\" alt=\"Telegram ads example in global Telegram search results. Ad for a crypto channel appears at the top of search results, showing how Telegram ads work and where they are displayed. Demonstrates how to advertise on Telegram effectively using the official ads platform.\" title=\"Telegram ads example in global Telegram search results\" width=\"1024\" height=\"528\" sizes=\"auto, (max-width: 780px) 100vw, 50vw\" srcset=\"https:\/\/habrastorage.org\/r\/w780\/getpro\/habr\/upload_files\/ca5\/c1a\/01a\/ca5c1a01a0c8359492416393094bbd7f.png 780w,&#10;       https:\/\/habrastorage.org\/r\/w1560\/getpro\/habr\/upload_files\/ca5\/c1a\/01a\/ca5c1a01a0c8359492416393094bbd7f.png 781w\" loading=\"lazy\" decode=\"async\"\/><\/p>\n<div><figcaption>Telegram ads example in global Telegram search results<\/figcaption><\/div>\n<\/figure>\n<p>And Telegram ads\u00a0<em>appear in Telegram bots with over 1,000 active users<\/em>.<\/p>\n<figure class=\"full-width\"><img decoding=\"async\" src=\"https:\/\/habrastorage.org\/r\/w1560\/getpro\/habr\/upload_files\/509\/27b\/6a1\/50927b6a1c69e4483429af5cea60504f.png\" alt=\"Telegram ads example displayed inside a Telegram bot. Shows how Telegram ads work in bot interfaces with a sponsored message at the top of the chat. Demonstrates how to advertise on Telegram through bots as part of a Telegram ads tutorial for promotion and growth.\" title=\"Telegram ads example displayed inside a Telegram bot\" width=\"576\" height=\"1024\" sizes=\"auto, (max-width: 780px) 100vw, 50vw\" srcset=\"https:\/\/habrastorage.org\/r\/w780\/getpro\/habr\/upload_files\/509\/27b\/6a1\/50927b6a1c69e4483429af5cea60504f.png 780w,&#10;       https:\/\/habrastorage.org\/r\/w1560\/getpro\/habr\/upload_files\/509\/27b\/6a1\/50927b6a1c69e4483429af5cea60504f.png 781w\" loading=\"lazy\" decode=\"async\"\/><\/p>\n<div><figcaption>Telegram ads example displayed inside a Telegram bot<\/figcaption><\/div>\n<\/figure>\n<p>And here\u2019s the crazy part:<\/p>\n<ul>\n<li>\n<p>Telegram reached 1 billion monthly active users as of March 2025<\/p>\n<\/li>\n<li>\n<p>Channels get more than\u00a01 TRILLION views every month<\/p>\n<\/li>\n<\/ul>\n<p>So yes \u2014 there\u2019s a huge opportunity if you know\u00a0<strong>how to run Telegram ads<\/strong>\u00a0the right way.<\/p>\n<h3>Key Factors for High-Converting Telegram Ads<\/h3>\n<p>Just like Google or Facebook,\u00a0<strong>Telegram ads work as a system<\/strong>.<br \/>And every part matters.<\/p>\n<p>Here\u2019s what you need to get right (and consider):<\/p>\n<ul>\n<li>\n<p>Audience targeting<\/p>\n<\/li>\n<li>\n<p>Ad copy\u00a0<\/p>\n<\/li>\n<li>\n<p>Content in your channel or bot\u00a0<\/p>\n<\/li>\n<li>\n<p>CPM<\/p>\n<\/li>\n<li>\n<p>Moderation\u00a0rules<\/p>\n<\/li>\n<\/ul>\n<p>If one part is weak, your whole campaign can flop.<\/p>\n<p>In the next sections, we\u2019ll break down each part \u2014 and by the end, you\u2019ll be able to build high-converting Telegram ads from scratch.<\/p>\n<h3>Step #1: Choose the Right Audience to Target<\/h3>\n<p>Before launching any Telegram ad, you need to decide\u00a0<strong>who<\/strong>\u00a0will see it.<\/p>\n<figure class=\"full-width\"><img decoding=\"async\" src=\"https:\/\/habrastorage.org\/r\/w1560\/getpro\/habr\/upload_files\/c22\/f8c\/0da\/c22f8c0dabd25c1f699b86cc78b0e0c5.png\" alt=\"Screenshot of Telegram Ads interface showing how to create an ad targeting specific Telegram channels. The form includes fields for ad title, ad text, URL to promote, CPM in TON, budget, daily view limits, and scheduling options. Targeting restrictions mention that ads won\u2019t be shown in Russia, Ukraine, Israel, and Palestine. Helpful for understanding how Telegram ads work and how to advertise on Telegram channels.\" title=\"Telegram Ads interface\" width=\"1024\" height=\"838\" sizes=\"auto, (max-width: 780px) 100vw, 50vw\" srcset=\"https:\/\/habrastorage.org\/r\/w780\/getpro\/habr\/upload_files\/c22\/f8c\/0da\/c22f8c0dabd25c1f699b86cc78b0e0c5.png 780w,&#10;       https:\/\/habrastorage.org\/r\/w1560\/getpro\/habr\/upload_files\/c22\/f8c\/0da\/c22f8c0dabd25c1f699b86cc78b0e0c5.png 781w\" loading=\"lazy\" decode=\"async\"\/><\/p>\n<div><figcaption>Telegram Ads interface<\/figcaption><\/div>\n<\/figure>\n<p>Let\u2019s get something straight:<\/p>\n<p>If you target the wrong audience, your Telegram ads will flop. You need to pick\u00a0<strong>the right target \u2014 channels, bots, keywords<\/strong>\u00a0\u2014 that match your niche and audience perfectly.<\/p>\n<p>It\u2019s that simple.<\/p>\n<p>Right now, Telegram lets you advertise in three main ways:<\/p>\n<ul>\n<li>\n<p>Public\u00a0channels with more than 1,000 subscribers<\/p>\n<\/li>\n<li>\n<p>Bots with more than 1,000 active users<\/p>\n<\/li>\n<li>\n<p>Global\u00a0search using keywords<\/p>\n<\/li>\n<\/ul>\n<figure class=\"full-width\"><img decoding=\"async\" src=\"https:\/\/habrastorage.org\/r\/w1560\/getpro\/habr\/upload_files\/ed4\/2c2\/8c3\/ed42c28c3ac36dd6ef570b22096df4d5.png\" alt=\"Telegram Ads account example showing how to create a Telegram ad with fields for ad title, ad text, target channel, CPM in TON, and daily view limits. Demonstrates how Telegram ads work and the steps to advertise on Telegram. Part of a Telegram ads tutorial on how to run Telegram ads effectively.\" title=\"Telegram Ads account example\" width=\"1024\" height=\"715\" sizes=\"auto, (max-width: 780px) 100vw, 50vw\" srcset=\"https:\/\/habrastorage.org\/r\/w780\/getpro\/habr\/upload_files\/ed4\/2c2\/8c3\/ed42c28c3ac36dd6ef570b22096df4d5.png 780w,&#10;       https:\/\/habrastorage.org\/r\/w1560\/getpro\/habr\/upload_files\/ed4\/2c2\/8c3\/ed42c28c3ac36dd6ef570b22096df4d5.png 781w\" loading=\"lazy\" decode=\"async\"\/><\/p>\n<div><figcaption>Telegram Ads account example<\/figcaption><\/div>\n<\/figure>\n<h3><\/h3>\n<p>There are\u00a0millions of public channels on Telegram\u00a0\u2014 but finding the\u00a0<em>right ones<\/em>\u00a0isn\u2019t that simple.<\/p>\n<p>The most effective ways are:<\/p>\n<ol>\n<li>\n<p>Use in build telegram feature \u201cSimilar channels\u201d. This is a goldmine for finding relevant audiences quickly.<\/p>\n<\/li>\n<li>\n<p>Search on\u00a0<a href=\"http:\/\/tgstat.com\" rel=\"noopener noreferrer nofollow\">tgstat.com<\/a>. TGStat is one of the best tools for\u00a0finding Telegram channels by category, keyword, or topic. It also shows channel stats.<\/p>\n<\/li>\n<\/ol>\n<p>I made a quick video where I walk you through\u00a0<strong>how to find Telegram channels for ads using these tools<\/strong>. This video will\u00a0save you time\u00a0and give you\u00a0practical options\u00a0for discovering high-quality channels that match your audience.<\/p>\n<div class=\"tm-iframe_temp\" data-src=\"https:\/\/embedd.srv.habr.com\/iframe\/68304e25159a09bab0702ce8\" data-style=\"\" id=\"68304e25159a09bab0702ce8\" width=\"\"><\/div>\n<p>Besides finding good Telegram channels and bots, you also need to pay attention to the following things:<\/p>\n<h3>First, test different types of Telegram channels, bots, or keywords.<\/h3>\n<p>You might be wondering:<\/p>\n<p>\u201cShould I only target channels in my niche?\u201d<\/p>\n<p>Nope.<\/p>\n<p>For example, if you\u2019re promoting a crypto tool, don\u2019t just test crypto channels.<br \/>Try:<\/p>\n<ul>\n<li>\n<p>Tech channels<\/p>\n<\/li>\n<li>\n<p>Finance channels<\/p>\n<\/li>\n<li>\n<p>Humor channels<\/p>\n<\/li>\n<\/ul>\n<p>Smarter advertisers test broadly and then double down on what converts.<\/p>\n<p><strong>Second, use One Ad = One Placement.<\/strong><\/p>\n<p>Let\u2019s clear up a big mistake beginners make:<\/p>\n<p>They try to promote\u00a0<strong>multiple channels or bots in one ad<\/strong>.<\/p>\n<p>Here\u2019s the problem:<\/p>\n<figure class=\"full-width\"><img decoding=\"async\" src=\"https:\/\/habrastorage.org\/r\/w1560\/getpro\/habr\/upload_files\/557\/484\/9a6\/5574849a62d8b0363b365c588c700086.png\" alt=\"Telegram Ads example showing multiple channels selected in the targeting section of the ad setup dashboard. Demonstrates how to advertise on Telegram by choosing specific channel placements. Part of a Telegram ads tutorial on how to run Telegram ads effectively.\" title=\"Telegram Ads example showing multiple channels selected in the targeting section\" width=\"1024\" height=\"831\" sizes=\"auto, (max-width: 780px) 100vw, 50vw\" srcset=\"https:\/\/habrastorage.org\/r\/w780\/getpro\/habr\/upload_files\/557\/484\/9a6\/5574849a62d8b0363b365c588c700086.png 780w,&#10;       https:\/\/habrastorage.org\/r\/w1560\/getpro\/habr\/upload_files\/557\/484\/9a6\/5574849a62d8b0363b365c588c700086.png 781w\" loading=\"lazy\" decode=\"async\"\/><\/p>\n<div><figcaption>Telegram Ads example showing multiple channels selected in the targeting section<\/figcaption><\/div>\n<\/figure>\n<p>If one works and the others don\u2019t\u2026<br \/>You\u2019ll never know what actually brought results.<\/p>\n<p>That means:<\/p>\n<ul>\n<li>\n<p>Wasted budget<\/p>\n<\/li>\n<li>\n<p>Messy stats<\/p>\n<\/li>\n<li>\n<p>Poor decisions<\/p>\n<\/li>\n<\/ul>\n<p>Some channels even\u00a0fake subscribers and views.<br \/>So if you\u2019re promoting more than one at a time, you won\u2019t know which ones are real \u2014 or which ones are trash.<\/p>\n<p>Keep it simple: One ad = One channel, bot, or keyword.<\/p>\n<p><strong>Third, Don\u2019t sleep on small channels and bots.<\/strong><\/p>\n<p>Here\u2019s the bottom line:<\/p>\n<p>Big channels aren\u2019t always better.<\/p>\n<p>Smaller, niche channels usually have:<\/p>\n<ul>\n<li>\n<p>Lower competition<\/p>\n<\/li>\n<li>\n<p>Cheaper CPM<\/p>\n<\/li>\n<li>\n<p>More engaged followers<\/p>\n<\/li>\n<\/ul>\n<p>Shifting toward micro and nano-influencers should be a trend.<\/p>\n<h3>Step #2: Optimize Your Telegram Ad Destination<\/h3>\n<p>Your ad destination is\u00a0<strong>where users land<\/strong>\u00a0after they click your Telegram ad \u2014 and it plays a huge role in how well your campaign performs.<\/p>\n<figure class=\"full-width\"><img decoding=\"async\" src=\"https:\/\/habrastorage.org\/r\/w1560\/getpro\/habr\/upload_files\/b95\/bc6\/a30\/b95bc6a301999507363c2e6ae0df63c4.png\" alt=\"Screenshot of the Telegram Ads interface showing the field \u201cURL you want to promote,\u201d where users can input the link to a Telegram channel, post, or bot. The form includes ad title, text, CPM in TON, budget, and targeting options for channels. It also highlights restrictions on ad visibility in Russia, Ukraine, Israel, and Palestine. Useful for understanding how Telegram ads work and how to advertise on Telegram.\" title=\"Screenshot of the Telegram Ads interface \" width=\"1024\" height=\"838\" sizes=\"auto, (max-width: 780px) 100vw, 50vw\" srcset=\"https:\/\/habrastorage.org\/r\/w780\/getpro\/habr\/upload_files\/b95\/bc6\/a30\/b95bc6a301999507363c2e6ae0df63c4.png 780w,&#10;       https:\/\/habrastorage.org\/r\/w1560\/getpro\/habr\/upload_files\/b95\/bc6\/a30\/b95bc6a301999507363c2e6ae0df63c4.png 781w\" loading=\"lazy\" decode=\"async\"\/><\/p>\n<div><figcaption>Screenshot of the Telegram Ads interface <\/figcaption><\/div>\n<\/figure>\n<p>Before you spend a single TON, ask yourself:<\/p>\n<p><strong>Where are you sending the traffic?<\/strong><\/p>\n<p>Because here\u2019s the truth:<\/p>\n<p>Even the best Telegram ads won\u2019t convert if your\u00a0channel or bot is weak.<br \/>A dull, messy, or empty page will push visitors away \u2014 fast.<\/p>\n<p>When you\u2019re learning\u00a0how to run Telegram ads, this part is often ignored. But it\u2019s\u00a0one of the biggest reasons ads fail.<\/p>\n<p>Telegram moderation rejects ads for two main reasons:<\/p>\n<ul>\n<li>\n<p>Destination Requirements\u00a0not met<\/p>\n<\/li>\n<li>\n<p>Prohibited Content\u00a0present<\/p>\n<\/li>\n<\/ul>\n<figure class=\"full-width\"><img decoding=\"async\" src=\"https:\/\/habrastorage.org\/r\/w1560\/getpro\/habr\/upload_files\/8b8\/352\/147\/8b8352147019ad2a9c07fb952a190348.png\" alt=\"Telegram ads example showing rejection due to destination quality. The error message states that ad destinations must have quality, original content, and proper user experience. Demonstrates a common issue in how to run Telegram ads and why Telegram ads get rejected.\" width=\"1024\" height=\"232\" sizes=\"auto, (max-width: 780px) 100vw, 50vw\" srcset=\"https:\/\/habrastorage.org\/r\/w780\/getpro\/habr\/upload_files\/8b8\/352\/147\/8b8352147019ad2a9c07fb952a190348.png 780w,&#10;       https:\/\/habrastorage.org\/r\/w1560\/getpro\/habr\/upload_files\/8b8\/352\/147\/8b8352147019ad2a9c07fb952a190348.png 781w\" loading=\"lazy\" decode=\"async\"\/><\/p>\n<div><figcaption>Telegram ads example showing rejection due to destination quality. The error message states that ad destinations must have quality, original content, and proper user experience. Demonstrates a common issue in how to run Telegram ads and why Telegram ads get rejected.<\/figcaption><\/div>\n<\/figure>\n<p>Bad content won\u2019t pass moderation \u2014 and it definitely won\u2019t bring you loyal subscribers.<\/p>\n<p>Take a look at the picture \u2014 which content do you think works best for Telegram?<\/p>\n<figure class=\"full-width\"><img decoding=\"async\" src=\"https:\/\/habrastorage.org\/r\/w1560\/getpro\/habr\/upload_files\/a5b\/db4\/2c9\/a5bdb42c9abe230fed9c89a83d410c93.png\" alt=\"Examples of Telegram channel posts: (1) viral Bitcoin investment story with a CTA to swap crypto, (2) financial trading group with giveaway and trade update posts using emojis, and (3) long-form AI industry insight post discussing AWS CEO's view on coding and the future of developers. Visual comparison of Telegram post styles for engagement and promotion.\" title=\"Examples of Telegram channel posts\" width=\"1024\" height=\"576\" sizes=\"auto, (max-width: 780px) 100vw, 50vw\" srcset=\"https:\/\/habrastorage.org\/r\/w780\/getpro\/habr\/upload_files\/a5b\/db4\/2c9\/a5bdb42c9abe230fed9c89a83d410c93.png 780w,&#10;       https:\/\/habrastorage.org\/r\/w1560\/getpro\/habr\/upload_files\/a5b\/db4\/2c9\/a5bdb42c9abe230fed9c89a83d410c93.png 781w\" loading=\"lazy\" decode=\"async\"\/><\/p>\n<div><figcaption>Examples of Telegram channel posts<\/figcaption><\/div>\n<\/figure>\n<p>Post #1: The Bitcoin Risk Story (Left) is\u00a0<strong>the<\/strong>\u00a0<strong>winner<\/strong>.\u00a0<\/p>\n<p>What works:<\/p>\n<ul>\n<li>\n<p>Emotional, high-stakes storytelling<\/p>\n<\/li>\n<li>\n<p>Clear, powerful takeaway:\u00a0<em>$50K \u2192 $50M<\/em><\/p>\n<\/li>\n<li>\n<p>Strong CTA (\u201cSwap any crypto \u2192 @\u2026\u201d)<\/p>\n<\/li>\n<li>\n<p>Clean formatting and easy to read<\/p>\n<\/li>\n<\/ul>\n<p>Post #2: Crypto Giveaway &amp; Trading Signals (Middle) is\u00a0<strong>weak<\/strong>.\u00a0<\/p>\n<p>In fact, there\u2019s a\u00a095% chance Telegram Ads won\u2019t approve posts like this.<\/p>\n<p>Why?<\/p>\n<ul>\n<li>\n<p>No real value for new readers \u2014 it\u2019s just hype<\/p>\n<\/li>\n<li>\n<p>Looks spammy and low-trust \u2014 Telegram moderation flags this style fast<\/p>\n<\/li>\n<li>\n<p>No clear offer, benefit, or educational angle<\/p>\n<\/li>\n<\/ul>\n<p>Post #3: AI &amp; Coding Insight (Right) has\u00a0<strong>potential<\/strong>.<br \/>What works:<\/p>\n<ul>\n<li>\n<p>Expert positioning: analysis of AWS CEO\u2019s statement<\/p>\n<\/li>\n<li>\n<p>Long-form, thoughtful content<\/p>\n<\/li>\n<li>\n<p>High-trust, no hype<\/p>\n<\/li>\n<\/ul>\n<p>What\u2019s missing:<\/p>\n<ul>\n<li>\n<p>No visual breaks (it\u2019s a wall of text)<\/p>\n<\/li>\n<li>\n<p>No hook or CTA<\/p>\n<\/li>\n<li>\n<p>May lose attention before the key point<\/p>\n<\/li>\n<\/ul>\n<p>If you want to succeed with Telegram \u2014 whether it\u2019s ads, growth, or engagement \u2014\u00a0<strong>good content is non-negotiable<\/strong>. Clear, valuable, and well-structured posts are what turn views into real results.<\/p>\n<p><strong>Use Analytics to Guide Your Strategy.<\/strong><\/p>\n<p>Don\u2019t guess. Measure.<\/p>\n<p>Use\u00a0<a href=\"https:\/\/tghero.pro\/analyzer\/?utm_source=habr&amp;utm_medium=article&amp;utm_campaign=how-to-run-telegram-ads\" rel=\"noopener noreferrer nofollow\">Channel Analyzer<\/a>\u00a0to get clear, data-driven insights into what\u2019s working (and what\u2019s not) in your Telegram channel.<\/p>\n<p>Then?<\/p>\n<p>Double down on what works \u2014 and cut what doesn\u2019t.<\/p>\n<p><strong>Most people focus only on their posts \u2014 but these elements matter just as much.<\/strong><\/p>\n<p>They\u2019re key for:<\/p>\n<ul>\n<li>\n<p>Building a loyal audience<\/p>\n<\/li>\n<li>\n<p>Getting Telegram Ads approved<\/p>\n<\/li>\n<li>\n<p>Making your channel look professional<\/p>\n<\/li>\n<\/ul>\n<p>Here\u2019s what you need to optimize\u00a0<strong>besides your posts<\/strong>:<\/p>\n<ul>\n<li>\n<p>Channel bio\u00a0\u2014 clear, niche-relevant, and value-driven<\/p>\n<\/li>\n<li>\n<p>Profile photo\u00a0\u2014 professional and aligned with your brand<\/p>\n<\/li>\n<li>\n<p>Visuals\u00a0\u2014 make sure your images display properly on both mobile and desktop<\/p>\n<\/li>\n<\/ul>\n<p>For example, If you add images, make sure they\u2019re\u00a0<strong>fully visible<\/strong>\u00a0on all devices.<\/p>\n<p>Use this format:<\/p>\n<ul>\n<li>\n<p>If you\u2019re posting 1, 2, 5, 6, 7, 8, 9, or 10 images, use square images (1080 x 1080). Each of the 1, 2, 5, 6, 7, 8, 9, or 10 images should be square.<\/p>\n<\/li>\n<li>\n<p>If you\u2019re posting 3 or 4 images, there should be one rectangle (1920 x 1080), and the rest should be squares.<\/p>\n<\/li>\n<\/ul>\n<figure class=\"full-width\"><img decoding=\"async\" src=\"https:\/\/habrastorage.org\/r\/w1560\/getpro\/habr\/upload_files\/d93\/c8a\/120\/d93c8a120326ca33d7f94b5aace36d02.png\" alt=\"Telegram image formatting guide showing layout examples for 5 pictures and 3 pictures in one post. For 5 images, all should be square (1080x1080). For 3 images, one should be a rectangle (1920x1080) and the others square. Helps users optimize visuals for Telegram posts and Telegram ads performance.\" title=\"Telegram image formatting guide\" width=\"1024\" height=\"576\" sizes=\"auto, (max-width: 780px) 100vw, 50vw\" srcset=\"https:\/\/habrastorage.org\/r\/w780\/getpro\/habr\/upload_files\/d93\/c8a\/120\/d93c8a120326ca33d7f94b5aace36d02.png 780w,&#10;       https:\/\/habrastorage.org\/r\/w1560\/getpro\/habr\/upload_files\/d93\/c8a\/120\/d93c8a120326ca33d7f94b5aace36d02.png 781w\" loading=\"lazy\" decode=\"async\"\/><\/p>\n<div><figcaption>Telegram image formatting guide<\/figcaption><\/div>\n<\/figure>\n<p>Bad formatting = bad impression = lost subscribers.<\/p>\n<p>Final Reminder.<\/p>\n<blockquote>\n<p><em>Even the best Telegram ads won\u2019t save a bad content.<\/em><\/p>\n<\/blockquote>\n<h3>Step #3: Nail Your Telegram Ad Copy<\/h3>\n<figure class=\"full-width\"><img decoding=\"async\" src=\"https:\/\/habrastorage.org\/r\/w1560\/getpro\/habr\/upload_files\/d3f\/308\/2c6\/d3f3082c691ce611540007cb2ad093ca.png\" alt=\"Screenshot of Telegram Ads Manager interface showing ad creation for channels. Fields include ad title, ad text, URL to promote, CPM in TON, initial budget, daily views limit per user, and targeting options. Interface also shows targeting restrictions and ad preview placeholder. Useful for learning how to create and optimize Telegram ads.\" width=\"1024\" height=\"838\" sizes=\"auto, (max-width: 780px) 100vw, 50vw\" srcset=\"https:\/\/habrastorage.org\/r\/w780\/getpro\/habr\/upload_files\/d3f\/308\/2c6\/d3f3082c691ce611540007cb2ad093ca.png 780w,&#10;       https:\/\/habrastorage.org\/r\/w1560\/getpro\/habr\/upload_files\/d3f\/308\/2c6\/d3f3082c691ce611540007cb2ad093ca.png 781w\" loading=\"lazy\" decode=\"async\"\/><\/p>\n<div><figcaption>Screenshot of Telegram Ads Manager interface showing ad creation for channels. Fields include ad title, ad text, URL to promote, CPM in TON, initial budget, daily views limit per user, and targeting options. Interface also shows targeting restrictions and ad preview placeholder. Useful for learning how to create and optimize Telegram ads.<\/figcaption><\/div>\n<\/figure>\n<p>Let\u2019s be honest:<\/p>\n<p>Even if you\u2019re targeting the right audience and sending traffic to a great channel \u2014 your ad won\u2019t work if the\u00a0<strong>copy doesn\u2019t grab attention.<\/strong><\/p>\n<p>Your ad copy is your first impression.<br \/>If your message isn\u2019t clear, catchy, or relevant, users will scroll right past.<\/p>\n<figure class=\"full-width\"><img decoding=\"async\" src=\"https:\/\/habrastorage.org\/r\/w1560\/getpro\/habr\/upload_files\/3d8\/ee0\/2ae\/3d8ee02ae6d8826fef04296fb95256b1.png\" alt=\"Example of image layout for Telegram ads posts \u2013 comparison between 5 square pictures (1080x1080) and 3 images including a large rectangle (1920x1080) \u2013 useful for understanding how to run Telegram ads and optimize Telegram promotion posts visually. Telegram ads tutorial on how to advertise on Telegram effectively with visual examples from Telegram Hero.\" width=\"1024\" height=\"576\" sizes=\"auto, (max-width: 780px) 100vw, 50vw\" srcset=\"https:\/\/habrastorage.org\/r\/w780\/getpro\/habr\/upload_files\/3d8\/ee0\/2ae\/3d8ee02ae6d8826fef04296fb95256b1.png 780w,&#10;       https:\/\/habrastorage.org\/r\/w1560\/getpro\/habr\/upload_files\/3d8\/ee0\/2ae\/3d8ee02ae6d8826fef04296fb95256b1.png 781w\" loading=\"lazy\" decode=\"async\"\/><\/p>\n<div><figcaption>Example of image layout for Telegram ads posts \u2013 comparison between 5 square pictures (1080&#215;1080) and 3 images including a large rectangle (1920&#215;1080) \u2013 useful for understanding how to run Telegram ads and optimize Telegram promotion posts visually. Telegram ads tutorial on how to advertise on Telegram effectively with visual examples from Telegram Hero.<\/figcaption><\/div>\n<\/figure>\n<p>Ask yourself:<br \/>\u201cIf I saw this in a Telegram channel \u2014 would I care enough to click?\u201d<\/p>\n<p>If the answer is no\u2026 rewrite it.<\/p>\n<p>Guess which ads are more likely to pass moderation and get a higher CTR?<\/p>\n<blockquote>\n<p><em>CTR (Click-Through Rate)\u00a0is the percentage of people who see your ad and click on it. A higher CTR means your ad is engaging and relevant to the audience.<\/em><\/p>\n<\/blockquote>\n<figure class=\"full-width\"><img decoding=\"async\" src=\"https:\/\/habrastorage.org\/r\/w1560\/getpro\/habr\/upload_files\/e3c\/be0\/d5a\/e3cbe0d5af4e2aa4e6f81d110e5eadaa.png\" alt=\"Telegram ads copy examples for 2025 \u2013 four different ad designs labeled 1 to 4. Ad #1 promotes a startup funding opportunity (Forbes CY Tech), Ad #2 is for Natural Care wellness tips, Ad #3 offers design services (Zard\u2019s Studio), and Ad #4 makes exaggerated crypto reward claims. Useful for learning how Telegram ads work and identifying high-converting vs bad Telegram ads copy. Perfect for articles on how to run Telegram ads, advertise Telegram bots and channels, and optimize Telegram ad campaigns.\" title=\"Telegram ads copy examples for 2025\" width=\"1024\" height=\"576\" sizes=\"auto, (max-width: 780px) 100vw, 50vw\" srcset=\"https:\/\/habrastorage.org\/r\/w780\/getpro\/habr\/upload_files\/e3c\/be0\/d5a\/e3cbe0d5af4e2aa4e6f81d110e5eadaa.png 780w,&#10;       https:\/\/habrastorage.org\/r\/w1560\/getpro\/habr\/upload_files\/e3c\/be0\/d5a\/e3cbe0d5af4e2aa4e6f81d110e5eadaa.png 781w\" loading=\"lazy\" decode=\"async\"\/><\/p>\n<div><figcaption>Telegram ads copy examples for 2025<\/figcaption><\/div>\n<\/figure>\n<p><strong>Best ad is Forbes CY Tech (#1):<\/strong><\/p>\n<ul>\n<li>\n<p>Clear value:\u00a0\u201cGet $1M funding\u201d is a strong, tangible offer.<\/p>\n<\/li>\n<li>\n<p>Targeted context:\u00a0Startup World Cup + VCs + mentors \u2014 appeals to a very specific, relevant audience.<\/p>\n<\/li>\n<li>\n<p>Urgency:\u00a0\u201cApply now\u201d drives immediate action.<\/p>\n<\/li>\n<li>\n<p>Clean formatting:\u00a0Short lines, emoji used smartly.<\/p>\n<\/li>\n<\/ul>\n<p>Moderate ad is Zard\u2019s Design and Animation Portfolio (#3):<\/p>\n<ul>\n<li>\n<p>Pros:\u00a0Clear offer, proof link, good CTA<\/p>\n<\/li>\n<li>\n<p>Cons:\u00a0Slightly cluttered. Could improve visual flow with spacing, emojis, or bullet structure.<\/p>\n<\/li>\n<\/ul>\n<p>Weak ad is Natural Care (#2):<\/p>\n<ul>\n<li>\n<p>Generic:\u00a0Doesn\u2019t say what makes it special<\/p>\n<\/li>\n<li>\n<p>No hook:\u00a0No emotional or problem-solving angle<\/p>\n<\/li>\n<li>\n<p>Weak CTA:\u00a0\u201cJoin Natural Care for more\u201d is flat<\/p>\n<\/li>\n<\/ul>\n<p>Another weak ad is Click. Win. Get Reward! (#4):<\/p>\n<ul>\n<li>\n<p>Red flag for moderation:\u00a0Exaggerated claim (\u201c$10 each match\u201d) = likely rejected<\/p>\n<\/li>\n<li>\n<p>Looks scammy:\u00a0Too pushy, no real value or explanation<\/p>\n<\/li>\n<li>\n<p>Low trust:\u00a0No details, no proof, no clear offer structure<\/p>\n<\/li>\n<\/ul>\n<p><strong>\u201cWhat\u2019s the difference between #1 and #4? <\/strong>Both ads promise money, right?\u201d<\/p>\n<p>Yes \u2014 but\u00a0<em>how<\/em>\u00a0they do it is completely different.<\/p>\n<p>Forbes CY Tech\u00a0promotes a\u00a0startup competition. It mentions funding in a realistic, business-oriented context. The ad builds\u00a0trust\u00a0with clear goals (pitching, connecting with VCs), and doesn\u2019t make exaggerated claims. It sounds\u00a0credibleand\u00a0professional.<\/p>\n<p>Click. Win. Get Reward!\u00a0sounds like a\u00a0quick-cash scheme. It offers instant money for \u201cfast clicks\u201d \u2014 with no explanation. It feels vague,\u00a0spammy, and lacks context or trust. That\u2019s exactly the type of ad that gets\u00a0rejected by Telegram moderation.<\/p>\n<p>So even if two ads mention money, the difference is in the\u00a0tone,\u00a0clarity, and\u00a0credibility. One builds trust. The other raises red flags.<\/p>\n<h3>Step #4: Understand Telegram Ads Moderation (Before You Launch)<\/h3>\n<p>If you\u2019re learning\u00a0<strong>how to run Telegram ads<\/strong>, you might think it\u2019s as simple as writing a post, placing an ad, and watching the views roll in.<\/p>\n<p>But here\u2019s the truth:<\/p>\n<p><strong>Telegram Ads go through strict moderation.<\/strong><br \/>Every ad \u2014 and more importantly, every destination (channel, bot, or website) \u2014 is reviewed carefully.<\/p>\n<p>That means:<\/p>\n<ul>\n<li>\n<p>If your Telegram ad\u00a0violates any policy<\/p>\n<\/li>\n<li>\n<p>If your channel or bot doesn\u2019t meet\u00a0Telegram\u2019s destination quality standards<\/p>\n<\/li>\n<\/ul>\n<p>\u2014 the moderation system might keep rejecting future ads unless you\u00a0completely fix all the issues.<\/p>\n<h3>Step #5: Analyze Your Telegram Ads \u2014 Then Optimize Like a Pro<\/h3>\n<p>Launching a Telegram ad is easy.<\/p>\n<p>But getting\u00a0cheap, high-converting leads\u00a0consistently?<\/p>\n<p>That takes\u00a0data, testing, and ruthless optimization.<\/p>\n<p>Let me walk you through how I do it \u2014 using a real Telegram ads example where I brought my\u00a0CPA down to 0.01 TON.<\/p>\n<p>The fastest way to burn money on Telegram is to assume your first ad will be a winner.<\/p>\n<p>Here\u2019s what I do instead:<\/p>\n<ul>\n<li>\n<p>Test\u00a0different channels\u00a0(audiences)<\/p>\n<\/li>\n<li>\n<p>Try\u00a0unique copy\u00a0for different target channels (don\u2019t recycle the same text everywhere)<\/p>\n<\/li>\n<li>\n<p>Start with a\u00a0CPM of 0.10 TON\u00a0\u2014 this is the default and safest bid for testing<\/p>\n<\/li>\n<\/ul>\n<blockquote>\n<p><em>CPM (Cost Per Mille) is how much you pay to show your ad 1,000 times. Telegram uses CPM bidding, which means you pay based on how many times people see the ad \u2014 not click.<\/em><\/p>\n<\/blockquote>\n<p>By changing the copy and channel, you\u2019ll quickly see what\u00a0combination of message + audience\u00a0works best for you.<\/p>\n<p>Here are the exact Telegram Ads metrics you need to track:<\/p>\n<div>\n<div class=\"table\">\n<table>\n<tbody>\n<tr>\n<th>\n<p align=\"left\">Metric<\/p>\n<\/th>\n<th>\n<p align=\"left\">What It Tells You<\/p>\n<\/th>\n<\/tr>\n<tr>\n<td>\n<p align=\"left\">Clicks<\/p>\n<\/td>\n<td>\n<p align=\"left\">Low clicks = weak ad copy or irrelevant targeting. Try changing the copy or testing a new channel.<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p align=\"left\">CTR<\/p>\n<\/td>\n<td>\n<p align=\"left\">Low CTR = weak ad copy or irrelevant targeting. Try changing the copy or testing a new channel.<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p align=\"left\">Actions<\/p>\n<\/td>\n<td>\n<p align=\"left\">Low actions = users aren\u2019t engaging after clicking. Reevaluate your landing channel or bot experience.<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p align=\"left\">CPC<\/p>\n<\/td>\n<td>\n<p align=\"left\">High CPC (high CPC means clicks are expensive) =\u00a0weak ad copy or irrelevant targeting. Try changing the copy or testing a new channel.<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p align=\"left\">CPA<\/p>\n<\/td>\n<td>\n<p align=\"left\">High CPA (you\u2019re paying too much per result) = Optimize both your ad and your destination for better conversion.<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/div>\n<figure class=\"full-width\"><img decoding=\"async\" src=\"https:\/\/habrastorage.org\/r\/w1560\/getpro\/habr\/upload_files\/82d\/679\/266\/82d679266720efa7e6222c914cf1d948.png\" alt=\"Telegram ads performance dashboard example showing ad statistics like views, clicks, CTR, CPC, CPA, and budget \u2014 real Telegram ads tutorial data from Telegram Hero. Learn how to run Telegram ads, track campaign results, and optimize for Telegram promotion with low CPA and high CTR.\" title=\"Telegram ads performance dashboard example\" width=\"1024\" height=\"320\" sizes=\"auto, (max-width: 780px) 100vw, 50vw\" srcset=\"https:\/\/habrastorage.org\/r\/w780\/getpro\/habr\/upload_files\/82d\/679\/266\/82d679266720efa7e6222c914cf1d948.png 780w,&#10;       https:\/\/habrastorage.org\/r\/w1560\/getpro\/habr\/upload_files\/82d\/679\/266\/82d679266720efa7e6222c914cf1d948.png 781w\" loading=\"lazy\" decode=\"async\"\/><\/p>\n<div><figcaption>Telegram ads performance dashboard example<\/figcaption><\/div>\n<\/figure>\n<p>For example, if\u00a0CTR is low, you likely have:<\/p>\n<ul>\n<li>\n<p>Weak ad copy<\/p>\n<\/li>\n<li>\n<p>The wrong target audience (channel, bot, keyword)<\/p>\n<\/li>\n<\/ul>\n<p>That\u2019s a clear signal:\u00a0<strong>turn it off, or fix it fast.<\/strong><\/p>\n<p>If your Telegram ad has low CTR, high CPC, or zero actions after 1,000 views \u2014 that\u2019s a clear sign something\u2019s wrong. Either turn it off to stop wasting budget or fix the copy, audience, or destination fast to start getting real results.<\/p>\n<p>Running Telegram ads in 2025 isn\u2019t about luck \u2014 it\u2019s about strategy.<\/p>\n<p>If you focus on the right audience, write clear copy and posts, and optimize based on data, you can get real results for just a few cents per subscriber.<\/p>\n<p>Start small, test smart, and let the numbers guide you.<\/p>\n<p>Your next high-converting campaign is one tweak away.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<p><!----><!----><\/div>\n<p><!----><!----><br \/> \u0441\u0441\u044b\u043b\u043a\u0430 \u043d\u0430 \u043e\u0440\u0438\u0433\u0438\u043d\u0430\u043b \u0441\u0442\u0430\u0442\u044c\u0438 <a href=\"https:\/\/habr.com\/ru\/articles\/912204\/\"> https:\/\/habr.com\/ru\/articles\/912204\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<div><!--[--><!--]--><\/div>\n<div id=\"post-content-body\">\n<div>\n<div class=\"article-formatted-body article-formatted-body article-formatted-body_version-2\">\n<div xmlns=\"http:\/\/www.w3.org\/1999\/xhtml\">\n<p>In this post, I\u2019ll show you EXACTLY how to run Telegram ads in 2025.<\/p>\n<p>In fact, this is the exact process I use to grow my Telegram channels (<a href=\"https:\/\/t.me\/t_tutorial\" rel=\"noopener noreferrer nofollow\">here<\/a> is just one of them) and get quality subscribers for just\u00a0<strong>0.01 TON\u00a0<\/strong>($0.03 as of May 15, 2025).<\/p>\n<figure class=\"full-width\">\n<div><figcaption>Telegram ads example showing CTR, CPA, and spend for high-performing campaigns in 2025.<\/figcaption><\/div>\n<\/figure>\n<p>So if you want to\u00a0<strong>advertise on Telegram<\/strong>, get more views, subscribers, and traffic \u2014 you\u2019ll love this in-depth\u00a0<strong>Telegram Ads tutorial<\/strong>.<\/p>\n<p>Let\u2019s dive right in\u2026<\/p>\n<h3>What is Telegram Ads &amp; How Does It Work?<\/h3>\n<p><strong>Telegram Ads<\/strong>\u00a0is the official platform that lets anyone run ads inside the Telegram app \u2014 just like you would on Facebook or Instagram.<\/p>\n<p>It uses an\u00a0<strong>auction model<\/strong>, which means your ads compete with others for placement.\u00a0<\/p>\n<figure class=\"full-width\">\n<div><figcaption>Telegram Ads platform overview<\/figcaption><\/div>\n<\/figure>\n<p>But instead of showing up in feeds,\u00a0Telegram ads appear<em>\u00a0inside public channels\u00a0with over 1,000 subscribers<\/em>\u00a0\u2014 right\u00a0between regular posts.<\/p>\n<figure class=\"full-width\">\n<div><figcaption>Telegram ads example in a public Telegram channel<\/figcaption><\/div>\n<\/figure>\n<p>Also, Telegram ads\u00a0<em>appear in the global Telegram search results<\/em>.<\/p>\n<figure class=\"full-width\">\n<div><figcaption>Telegram ads example in global Telegram search results<\/figcaption><\/div>\n<\/figure>\n<p>And Telegram ads\u00a0<em>appear in Telegram bots with over 1,000 active users<\/em>.<\/p>\n<figure class=\"full-width\">\n<div><figcaption>Telegram ads example displayed inside a Telegram bot<\/figcaption><\/div>\n<\/figure>\n<p>And here\u2019s the crazy part:<\/p>\n<ul>\n<li>\n<p>Telegram reached 1 billion monthly active users as of March 2025<\/p>\n<\/li>\n<li>\n<p>Channels get more than\u00a01 TRILLION views every month<\/p>\n<\/li>\n<\/ul>\n<p>So yes \u2014 there\u2019s a huge opportunity if you know\u00a0<strong>how to run Telegram ads<\/strong>\u00a0the right way.<\/p>\n<h3>Key Factors for High-Converting Telegram Ads<\/h3>\n<p>Just like Google or Facebook,\u00a0<strong>Telegram ads work as a system<\/strong>.<br \/>And every part matters.<\/p>\n<p>Here\u2019s what you need to get right (and consider):<\/p>\n<ul>\n<li>\n<p>Audience targeting<\/p>\n<\/li>\n<li>\n<p>Ad copy\u00a0<\/p>\n<\/li>\n<li>\n<p>Content in your channel or bot\u00a0<\/p>\n<\/li>\n<li>\n<p>CPM<\/p>\n<\/li>\n<li>\n<p>Moderation\u00a0rules<\/p>\n<\/li>\n<\/ul>\n<p>If one part is weak, your whole campaign can flop.<\/p>\n<p>In the next sections, we\u2019ll break down each part \u2014 and by the end, you\u2019ll be able to build high-converting Telegram ads from scratch.<\/p>\n<h3>Step #1: Choose the Right Audience to Target<\/h3>\n<p>Before launching any Telegram ad, you need to decide\u00a0<strong>who<\/strong>\u00a0will see it.<\/p>\n<figure class=\"full-width\">\n<div><figcaption>Telegram Ads interface<\/figcaption><\/div>\n<\/figure>\n<p>Let\u2019s get something straight:<\/p>\n<p>If you target the wrong audience, your Telegram ads will flop. You need to pick\u00a0<strong>the right target \u2014 channels, bots, keywords<\/strong>\u00a0\u2014 that match your niche and audience perfectly.<\/p>\n<p>It\u2019s that simple.<\/p>\n<p>Right now, Telegram lets you advertise in three main ways:<\/p>\n<ul>\n<li>\n<p>Public\u00a0channels with more than 1,000 subscribers<\/p>\n<\/li>\n<li>\n<p>Bots with more than 1,000 active users<\/p>\n<\/li>\n<li>\n<p>Global\u00a0search using keywords<\/p>\n<\/li>\n<\/ul>\n<figure class=\"full-width\">\n<div><figcaption>Telegram Ads account example<\/figcaption><\/div>\n<\/figure>\n<h3><\/h3>\n<p>There are\u00a0millions of public channels on Telegram\u00a0\u2014 but finding the\u00a0<em>right ones<\/em>\u00a0isn\u2019t that simple.<\/p>\n<p>The most effective ways are:<\/p>\n<ol>\n<li>\n<p>Use in build telegram feature \u201cSimilar channels\u201d. This is a goldmine for finding relevant audiences quickly.<\/p>\n<\/li>\n<li>\n<p>Search on\u00a0<a href=\"http:\/\/tgstat.com\" rel=\"noopener noreferrer nofollow\">tgstat.com<\/a>. TGStat is one of the best tools for\u00a0finding Telegram channels by category, keyword, or topic. It also shows channel stats.<\/p>\n<\/li>\n<\/ol>\n<p>I made a quick video where I walk you through\u00a0<strong>how to find Telegram channels for ads using these tools<\/strong>. This video will\u00a0save you time\u00a0and give you\u00a0practical options\u00a0for discovering high-quality channels that match your audience.<\/p>\n<div class=\"tm-iframe_temp\" data-src=\"https:\/\/embedd.srv.habr.com\/iframe\/68304e25159a09bab0702ce8\" data-style=\"\" id=\"68304e25159a09bab0702ce8\" width=\"\"><\/div>\n<p>Besides finding good Telegram channels and bots, you also need to pay attention to the following things:<\/p>\n<h3>First, test different types of Telegram channels, bots, or keywords.<\/h3>\n<p>You might be wondering:<\/p>\n<p>\u201cShould I only target channels in my niche?\u201d<\/p>\n<p>Nope.<\/p>\n<p>For example, if you\u2019re promoting a crypto tool, don\u2019t just test crypto channels.<br \/>Try:<\/p>\n<ul>\n<li>\n<p>Tech channels<\/p>\n<\/li>\n<li>\n<p>Finance channels<\/p>\n<\/li>\n<li>\n<p>Humor channels<\/p>\n<\/li>\n<\/ul>\n<p>Smarter advertisers test broadly and then double down on what converts.<\/p>\n<p><strong>Second, use One Ad = One Placement.<\/strong><\/p>\n<p>Let\u2019s clear up a big mistake beginners make:<\/p>\n<p>They try to promote\u00a0<strong>multiple channels or bots in one ad<\/strong>.<\/p>\n<p>Here\u2019s the problem:<\/p>\n<figure class=\"full-width\">\n<div><figcaption>Telegram Ads example showing multiple channels selected in the targeting section<\/figcaption><\/div>\n<\/figure>\n<p>If one works and the others don\u2019t\u2026<br \/>You\u2019ll never know what actually brought results.<\/p>\n<p>That means:<\/p>\n<ul>\n<li>\n<p>Wasted budget<\/p>\n<\/li>\n<li>\n<p>Messy stats<\/p>\n<\/li>\n<li>\n<p>Poor decisions<\/p>\n<\/li>\n<\/ul>\n<p>Some channels even\u00a0fake subscribers and views.<br \/>So if you\u2019re promoting more than one at a time, you won\u2019t know which ones are real \u2014 or which ones are trash.<\/p>\n<p>Keep it simple: One ad = One channel, bot, or keyword.<\/p>\n<p><strong>Third, Don\u2019t sleep on small channels and bots.<\/strong><\/p>\n<p>Here\u2019s the bottom line:<\/p>\n<p>Big channels aren\u2019t always better.<\/p>\n<p>Smaller, niche channels usually have:<\/p>\n<ul>\n<li>\n<p>Lower competition<\/p>\n<\/li>\n<li>\n<p>Cheaper CPM<\/p>\n<\/li>\n<li>\n<p>More engaged followers<\/p>\n<\/li>\n<\/ul>\n<p>Shifting toward micro and nano-influencers should be a trend.<\/p>\n<h3>Step #2: Optimize Your Telegram Ad Destination<\/h3>\n<p>Your ad destination is\u00a0<strong>where users land<\/strong>\u00a0after they click your Telegram ad \u2014 and it plays a huge role in how well your campaign performs.<\/p>\n<figure class=\"full-width\">\n<div><figcaption>Screenshot of the Telegram Ads interface <\/figcaption><\/div>\n<\/figure>\n<p>Before you spend a single TON, ask yourself:<\/p>\n<p><strong>Where are you sending the traffic?<\/strong><\/p>\n<p>Because here\u2019s the truth:<\/p>\n<p>Even the best Telegram ads won\u2019t convert if your\u00a0channel or bot is weak.<br \/>A dull, messy, or empty page will push visitors away \u2014 fast.<\/p>\n<p>When you\u2019re learning\u00a0how to run Telegram ads, this part is often ignored. But it\u2019s\u00a0one of the biggest reasons ads fail.<\/p>\n<p>Telegram moderation rejects ads for two main reasons:<\/p>\n<ul>\n<li>\n<p>Destination Requirements\u00a0not met<\/p>\n<\/li>\n<li>\n<p>Prohibited Content\u00a0present<\/p>\n<\/li>\n<\/ul>\n<figure class=\"full-width\">\n<div><figcaption>Telegram ads example showing rejection due to destination quality. The error message states that ad destinations must have quality, original content, and proper user experience. Demonstrates a common issue in how to run Telegram ads and why Telegram ads get rejected.<\/figcaption><\/div>\n<\/figure>\n<p>Bad content won\u2019t pass moderation \u2014 and it definitely won\u2019t bring you loyal subscribers.<\/p>\n<p>Take a look at the picture \u2014 which content do you think works best for Telegram?<\/p>\n<figure class=\"full-width\">\n<div><figcaption>Examples of Telegram channel posts<\/figcaption><\/div>\n<\/figure>\n<p>Post #1: The Bitcoin Risk Story (Left) is\u00a0<strong>the<\/strong>\u00a0<strong>winner<\/strong>.\u00a0<\/p>\n<p>What works:<\/p>\n<ul>\n<li>\n<p>Emotional, high-stakes storytelling<\/p>\n<\/li>\n<li>\n<p>Clear, powerful takeaway:\u00a0<em>$50K \u2192 $50M<\/em><\/p>\n<\/li>\n<li>\n<p>Strong CTA (\u201cSwap any crypto \u2192 @\u2026\u201d)<\/p>\n<\/li>\n<li>\n<p>Clean formatting and easy to read<\/p>\n<\/li>\n<\/ul>\n<p>Post #2: Crypto Giveaway &amp; Trading Signals (Middle) is\u00a0<strong>weak<\/strong>.\u00a0<\/p>\n<p>In fact, there\u2019s a\u00a095% chance Telegram Ads won\u2019t approve posts like this.<\/p>\n<p>Why?<\/p>\n<ul>\n<li>\n<p>No real value for new readers \u2014 it\u2019s just hype<\/p>\n<\/li>\n<li>\n<p>Looks spammy and low-trust \u2014 Telegram moderation flags this style fast<\/p>\n<\/li>\n<li>\n<p>No clear offer, benefit, or educational angle<\/p>\n<\/li>\n<\/ul>\n<p>Post #3: AI &amp; Coding Insight (Right) has\u00a0<strong>potential<\/strong>.<br \/>What works:<\/p>\n<ul>\n<li>\n<p>Expert positioning: analysis of AWS CEO\u2019s statement<\/p>\n<\/li>\n<li>\n<p>Long-form, thoughtful content<\/p>\n<\/li>\n<li>\n<p>High-trust, no hype<\/p>\n<\/li>\n<\/ul>\n<p>What\u2019s missing:<\/p>\n<ul>\n<li>\n<p>No visual breaks (it\u2019s a wall of text)<\/p>\n<\/li>\n<li>\n<p>No hook or CTA<\/p>\n<\/li>\n<li>\n<p>May lose attention before the key point<\/p>\n<\/li>\n<\/ul>\n<p>If you want to succeed with Telegram \u2014 whether it\u2019s ads, growth, or engagement \u2014\u00a0<strong>good content is non-negotiable<\/strong>. Clear, valuable, and well-structured posts are what turn views into real results.<\/p>\n<p><strong>Use Analytics to Guide Your Strategy.<\/strong><\/p>\n<p>Don\u2019t guess. Measure.<\/p>\n<p>Use\u00a0<a href=\"https:\/\/tghero.pro\/analyzer\/?utm_source=habr&amp;utm_medium=article&amp;utm_campaign=how-to-run-telegram-ads\" rel=\"noopener noreferrer nofollow\">Channel Analyzer<\/a>\u00a0to get clear, data-driven insights into what\u2019s working (and what\u2019s not) in your Telegram channel.<\/p>\n<p>Then?<\/p>\n<p>Double down on what works \u2014 and cut what doesn\u2019t.<\/p>\n<p><strong>Most people focus only on their posts \u2014 but these elements matter just as much.<\/strong><\/p>\n<p>They\u2019re key for:<\/p>\n<ul>\n<li>\n<p>Building a loyal audience<\/p>\n<\/li>\n<li>\n<p>Getting Telegram Ads approved<\/p>\n<\/li>\n<li>\n<p>Making your channel look professional<\/p>\n<\/li>\n<\/ul>\n<p>Here\u2019s what you need to optimize\u00a0<strong>besides your posts<\/strong>:<\/p>\n<ul>\n<li>\n<p>Channel bio\u00a0\u2014 clear, niche-relevant, and value-driven<\/p>\n<\/li>\n<li>\n<p>Profile photo\u00a0\u2014 professional and aligned with your brand<\/p>\n<\/li>\n<li>\n<p>Visuals\u00a0\u2014 make sure your images display properly on both mobile and desktop<\/p>\n<\/li>\n<\/ul>\n<p>For example, If you add images, make sure they\u2019re\u00a0<strong>fully visible<\/strong>\u00a0on all devices.<\/p>\n<p>Use this format:<\/p>\n<ul>\n<li>\n<p>If you\u2019re posting 1, 2, 5, 6, 7, 8, 9, or 10 images, use square images (1080 x 1080). Each of the 1, 2, 5, 6, 7, 8, 9, or 10 images should be square.<\/p>\n<\/li>\n<li>\n<p>If you\u2019re posting 3 or 4 images, there should be one rectangle (1920 x 1080), and the rest should be squares.<\/p>\n<\/li>\n<\/ul>\n<figure class=\"full-width\">\n<div><figcaption>Telegram image formatting guide<\/figcaption><\/div>\n<\/figure>\n<p>Bad formatting = bad impression = lost subscribers.<\/p>\n<p>Final Reminder.<\/p>\n<blockquote>\n<p><em>Even the best Telegram ads won\u2019t save a bad content.<\/em><\/p>\n<\/blockquote>\n<h3>Step #3: Nail Your Telegram Ad Copy<\/h3>\n<figure class=\"full-width\">\n<div><figcaption>Screenshot of Telegram Ads Manager interface showing ad creation for channels. Fields include ad title, ad text, URL to promote, CPM in TON, initial budget, daily views limit per user, and targeting options. Interface also shows targeting restrictions and ad preview placeholder. Useful for learning how to create and optimize Telegram ads.<\/figcaption><\/div>\n<\/figure>\n<p>Let\u2019s be honest:<\/p>\n<p>Even if you\u2019re targeting the right audience and sending traffic to a great channel \u2014 your ad won\u2019t work if the\u00a0<strong>copy doesn\u2019t grab attention.<\/strong><\/p>\n<p>Your ad copy is your first impression.<br \/>If your message isn\u2019t clear, catchy, or relevant, users will scroll right past.<\/p>\n<figure class=\"full-width\">\n<div><figcaption>Example of image layout for Telegram ads posts \u2013 comparison between 5 square pictures (1080&#215;1080) and 3 images including a large rectangle (1920&#215;1080) \u2013 useful for understanding how to run Telegram ads and optimize Telegram promotion posts visually. Telegram ads tutorial on how to advertise on Telegram effectively with visual examples from Telegram Hero.<\/figcaption><\/div>\n<\/figure>\n<p>Ask yourself:<br \/>\u201cIf I saw this in a Telegram channel \u2014 would I care enough to click?\u201d<\/p>\n<p>If the answer is no\u2026 rewrite it.<\/p>\n<p>Guess which ads are more likely to pass moderation and get a higher CTR?<\/p>\n<blockquote>\n<p><em>CTR (Click-Through Rate)\u00a0is the percentage of people who see your ad and click on it. A higher CTR means your ad is engaging and relevant to the audience.<\/em><\/p>\n<\/blockquote>\n<figure class=\"full-width\">\n<div><figcaption>Telegram ads copy examples for 2025<\/figcaption><\/div>\n<\/figure>\n<p><strong>Best ad is Forbes CY Tech (#1):<\/strong><\/p>\n<ul>\n<li>\n<p>Clear value:\u00a0\u201cGet $1M funding\u201d is a strong, tangible offer.<\/p>\n<\/li>\n<li>\n<p>Targeted context:\u00a0Startup World Cup + VCs + mentors \u2014 appeals to a very specific, relevant audience.<\/p>\n<\/li>\n<li>\n<p>Urgency:\u00a0\u201cApply now\u201d drives immediate action.<\/p>\n<\/li>\n<li>\n<p>Clean formatting:\u00a0Short lines, emoji used smartly.<\/p>\n<\/li>\n<\/ul>\n<p>Moderate ad is Zard\u2019s Design and Animation Portfolio (#3):<\/p>\n<ul>\n<li>\n<p>Pros:\u00a0Clear offer, proof link, good CTA<\/p>\n<\/li>\n<li>\n<p>Cons:\u00a0Slightly cluttered. Could improve visual flow with spacing, emojis, or bullet structure.<\/p>\n<\/li>\n<\/ul>\n<p>Weak ad is Natural Care (#2):<\/p>\n<ul>\n<li>\n<p>Generic:\u00a0Doesn\u2019t say what makes it special<\/p>\n<\/li>\n<li>\n<p>No hook:\u00a0No emotional or problem-solving angle<\/p>\n<\/li>\n<li>\n<p>Weak CTA:\u00a0\u201cJoin Natural Care for more\u201d is flat<\/p>\n<\/li>\n<\/ul>\n<p>Another weak ad is Click. Win. Get Reward! (#4):<\/p>\n<ul>\n<li>\n<p>Red flag for moderation:\u00a0Exaggerated claim (\u201c$10 each match\u201d) = likely rejected<\/p>\n<\/li>\n<li>\n<p>Looks scammy:\u00a0Too pushy, no real value or explanation<\/p>\n<\/li>\n<li>\n<p>Low trust:\u00a0No details, no proof, no clear offer structure<\/p>\n<\/li>\n<\/ul>\n<p><strong>\u201cWhat\u2019s the difference between #1 and #4? <\/strong>Both ads promise money, right?\u201d<\/p>\n<p>Yes \u2014 but\u00a0<em>how<\/em>\u00a0they do it is completely different.<\/p>\n<p>Forbes CY Tech\u00a0promotes a\u00a0startup competition. It<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-460784","post","type-post","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"https:\/\/savepearlharbor.com\/index.php?rest_route=\/wp\/v2\/posts\/460784","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/savepearlharbor.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/savepearlharbor.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/savepearlharbor.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/savepearlharbor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=460784"}],"version-history":[{"count":0,"href":"https:\/\/savepearlharbor.com\/index.php?rest_route=\/wp\/v2\/posts\/460784\/revisions"}],"wp:attachment":[{"href":"https:\/\/savepearlharbor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=460784"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/savepearlharbor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=460784"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/savepearlharbor.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=460784"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}