{"id":462107,"date":"2025-06-04T15:01:56","date_gmt":"2025-06-04T15:01:56","guid":{"rendered":"http:\/\/savepearlharbor.com\/?p=462107"},"modified":"-0001-11-30T00:00:00","modified_gmt":"-0001-11-29T21:00:00","slug":"","status":"publish","type":"post","link":"https:\/\/savepearlharbor.com\/?p=462107","title":{"rendered":"<span>\u0413\u0430\u0439\u0434: \u041a\u0430\u043a \u0437\u0430\u043c\u0435\u043d\u0438\u0442\u044c \u0441\u043a\u0440\u0438\u043d\u0448\u043e\u0442\u044b \u0434\u043b\u044f iOS-\u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u044f \u0432 App Store \u0431\u0435\u0437 \u0431\u0438\u043b\u0434\u0430 \u0438 \u043d\u043e\u0432\u043e\u0439 \u0432\u0435\u0440\u0441\u0438\u0438?<\/span>"},"content":{"rendered":"<div><!--[--><!--]--><\/div>\n<div id=\"post-content-body\">\n<div>\n<div class=\"article-formatted-body article-formatted-body article-formatted-body_version-2\">\n<div xmlns=\"http:\/\/www.w3.org\/1999\/xhtml\">\n<p>\u041f\u0440\u0438\u0432\u0435\u0442! \u041c\u0435\u043d\u044f \u0437\u043e\u0432\u0443\u0442 \u0410\u043b\u0435\u043a\u0441\u0430\u043d\u0434\u0440\u0430, \u044f ASO &amp; ASA-\u043c\u0435\u043d\u0435\u0434\u0436\u0435\u0440 \u0438 \u0430\u0432\u0442\u043e\u0440 \u0422\u0435\u043b\u0435\u0433\u0440\u0430\u043c \u043a\u0430\u043d\u0430\u043b\u0430 <a href=\"https:\/\/t.me\/asotips\" rel=\"noopener noreferrer nofollow\">\u0417\u0430\u043c\u0435\u0442\u043a\u0438 ASO<\/a>. \u0412 \u044d\u0442\u043e\u0439 \u0441\u0442\u0430\u0442\u044c\u0435 \u043f\u043e\u043a\u0430\u0436\u0443, \u043a\u0430\u043a \u043f\u043e\u043c\u0435\u043d\u044f\u0442\u044c \u0441\u043a\u0440\u0438\u043d\u0448\u043e\u0442\u044b \u0434\u043b\u044f iOS-\u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u044f \u0432 App Store \u0431\u0435\u0437 \u0434\u043e\u0431\u0430\u0432\u043b\u0435\u043d\u0438\u044f \u0431\u0438\u043b\u0434\u0430 \u0438\u043b\u0438 \u043f\u0443\u0431\u043b\u0438\u043a\u0430\u0446\u0438\u0438 \u043d\u043e\u0432\u043e\u0439 \u0432\u0435\u0440\u0441\u0438\u0438 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u044f.<\/p>\n<h3>\u041a\u0430\u043a \u0431\u0443\u0434\u0435\u043c \u044d\u0442\u043e \u0434\u0435\u043b\u0430\u0442\u044c?<\/h3>\n<p>\u0417\u0430\u043c\u0435\u043d\u044f\u0442\u044c \u0441\u043a\u0440\u0438\u043d\u0448\u043e\u0442\u044b \u0431\u0443\u0434\u0435\u043c \u0447\u0435\u0440\u0435\u0437 PPO (Product Page Optimization) &#8212; \u044d\u0442\u043e \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442 \u0434\u043b\u044f A\/B-\u0442\u0435\u0441\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u044f \u0432\u0438\u0437\u0443\u0430\u043b\u044c\u043d\u043e\u0439 \u0433\u0440\u0430\u0444\u0438\u043a\u0438 \u0432 App Store Connect.<\/p>\n<p><strong>\u0412\u0430\u0436\u043d\u043e! <\/strong>\u0414\u0430\u043d\u043d\u044b\u0439 \u0441\u043f\u043e\u0441\u043e\u0431 \u0430\u043a\u0442\u0443\u0430\u043b\u0435\u043d \u0442\u043e\u043b\u044c\u043a\u043e \u0434\u043b\u044f \u0442\u0435\u0445 \u043b\u043e\u043a\u0430\u043b\u0438\u0437\u0430\u0446\u0438\u0439, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043f\u0440\u0435\u0436\u0434\u0435 \u0443\u0436\u0435 \u0431\u044b\u043b\u0438 \u043e\u043f\u0443\u0431\u043b\u0438\u043a\u043e\u0432\u0430\u043d\u044b. \u041d\u0430\u043f\u0440\u0438\u043c\u0435\u0440, \u0435\u0441\u043b\u0438 \u043b\u043e\u043a\u0430\u043b\u0438\u0437\u0430\u0446\u0438\u044f German \u0443\u0436\u0435 \u0435\u0441\u0442\u044c, \u0441\u043a\u0440\u0438\u043d\u0448\u043e\u0442\u044b \u043c\u043e\u0436\u043d\u043e \u0437\u0430\u043c\u0435\u043d\u0438\u0442\u044c \u0442\u0430\u043a\u0438\u043c \u043e\u0431\u0440\u0430\u0437\u043e\u043c. \u0415\u0441\u043b\u0438 \u043b\u043e\u043a\u0430\u043b\u0438\u0437\u0430\u0446\u0438\u0438 \u0435\u0449\u0451 \u043d\u0435\u0442, \u0442\u043e \u043f\u0440\u0438\u0434\u0451\u0442\u0441\u044f \u0437\u0430\u0433\u0440\u0443\u0436\u0430\u0442\u044c \u0441\u043a\u0440\u0438\u043d\u0448\u043e\u0442\u044b \u0447\u0435\u0440\u0435\u0437 \u043d\u043e\u0432\u0443\u044e \u0432\u0435\u0440\u0441\u0438\u044e \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u044f \u0441 \u0431\u0438\u043b\u0434\u043e\u043c.<\/p>\n<h3>\u0418\u043d\u0441\u0442\u0440\u0443\u043a\u0446\u0438\u044f<\/h3>\n<p>1) \u0417\u0430\u0445\u043e\u0434\u0438\u043c \u0432 App Store Connect &#8212; Apps &#8212; Product Page Optimization \u0438 \u043d\u0430\u0436\u0438\u043c\u0430\u0435\u043c \u043d\u0430 \u0441\u043e\u0437\u0434\u0430\u043d\u0438\u0435 \u0442\u0435\u0441\u0442\u0430.<\/p>\n<figure class=\"full-width\"><img decoding=\"async\" src=\"https:\/\/habrastorage.org\/r\/w1560\/getpro\/habr\/upload_files\/821\/2b5\/f16\/8212b5f16b2aceaa5563b77e107a5f5e.png\" alt=\"App Store Connect - Apps - PPO - Test\" title=\"App Store Connect - Apps - PPO - Test\" width=\"2822\" height=\"1498\" sizes=\"auto, (max-width: 780px) 100vw, 50vw\" srcset=\"https:\/\/habrastorage.org\/r\/w780\/getpro\/habr\/upload_files\/821\/2b5\/f16\/8212b5f16b2aceaa5563b77e107a5f5e.png 780w,&#10;       https:\/\/habrastorage.org\/r\/w1560\/getpro\/habr\/upload_files\/821\/2b5\/f16\/8212b5f16b2aceaa5563b77e107a5f5e.png 781w\" loading=\"lazy\" decode=\"async\"\/><\/p>\n<div><figcaption>App Store Connect &#8212; Apps &#8212; PPO &#8212; Test<\/figcaption><\/div>\n<\/figure>\n<p>2) \u0417\u0430\u043f\u043e\u043b\u043d\u044f\u0435\u043c \u0432\u0441\u0435 \u043d\u0435\u043e\u0431\u0445\u043e\u0434\u0438\u043c\u044b\u0435 \u0434\u0430\u043d\u043d\u044b\u0435 \u043a\u0430\u043a \u043d\u0430 \u0441\u043a\u0440\u0438\u043d\u0448\u043e\u0442\u0435.<\/p>\n<figure class=\"full-width\"><img decoding=\"async\" src=\"https:\/\/habrastorage.org\/r\/w1560\/getpro\/habr\/upload_files\/b7e\/e1d\/2e2\/b7ee1d2e28904bb6de8cd218a619af60.png\" alt=\"PPO - Create test\" title=\"PPO - Create test\" width=\"2728\" height=\"1466\" sizes=\"auto, (max-width: 780px) 100vw, 50vw\" srcset=\"https:\/\/habrastorage.org\/r\/w780\/getpro\/habr\/upload_files\/b7e\/e1d\/2e2\/b7ee1d2e28904bb6de8cd218a619af60.png 780w,&#10;       https:\/\/habrastorage.org\/r\/w1560\/getpro\/habr\/upload_files\/b7e\/e1d\/2e2\/b7ee1d2e28904bb6de8cd218a619af60.png 781w\" loading=\"lazy\" decode=\"async\"\/><\/p>\n<div><figcaption>PPO &#8212; Create test<\/figcaption><\/div>\n<\/figure>\n<p>3) \u0417\u0430\u043f\u043e\u043b\u043d\u044f\u0435\u043c \u043e\u0441\u0442\u0430\u043b\u044c\u043d\u044b\u0435 \u0434\u0430\u043d\u043d\u044b\u0435 \u0438 \u043d\u0430\u0436\u0438\u043c\u0430\u0435\u043c \u043d\u0430 Create test.<\/p>\n<figure class=\"full-width\"><img decoding=\"async\" src=\"https:\/\/habrastorage.org\/r\/w1560\/getpro\/habr\/upload_files\/5cd\/a19\/f62\/5cda19f62d46c48682f9dde5ade7bd13.png\" alt=\"PPO - Create test\" title=\"PPO - Create test\" width=\"1486\" height=\"1410\" sizes=\"auto, (max-width: 780px) 100vw, 50vw\" srcset=\"https:\/\/habrastorage.org\/r\/w780\/getpro\/habr\/upload_files\/5cd\/a19\/f62\/5cda19f62d46c48682f9dde5ade7bd13.png 780w,&#10;       https:\/\/habrastorage.org\/r\/w1560\/getpro\/habr\/upload_files\/5cd\/a19\/f62\/5cda19f62d46c48682f9dde5ade7bd13.png 781w\" loading=\"lazy\" decode=\"async\"\/><\/p>\n<div><figcaption>PPO &#8212; Create test<\/figcaption><\/div>\n<\/figure>\n<p>4) \u0417\u0430\u043c\u0435\u043d\u044f\u0435\u043c \u0441\u043a\u0440\u0438\u043d\u0448\u043e\u0442\u044b \u0443 Treatment A \u043d\u0430 \u0432\u0430\u0448\u0438 \u043d\u043e\u0432\u044b\u0435 \u0441\u043a\u0440\u0438\u043d\u0448\u043e\u0442\u044b. \u0415\u0441\u043b\u0438 \u0443 \u0432\u0430\u0441 \u0432\u0438\u0434\u0435\u043e, \u0442\u043e \u0434\u043e\u0431\u0430\u0432\u043b\u044f\u0435\u043c \u0432\u0438\u0434\u0435\u043e. \u041f\u0440\u043e\u0432\u0435\u0440\u044f\u0435\u043c \u043e\u0431\u044f\u0437\u0430\u0442\u0435\u043b\u044c\u043d\u043e Media Manager, \u0442\u0430\u043a \u043a\u0430\u043a \u0432\u0441\u0435 \u043e\u0441\u0442\u0430\u043b\u044c\u043d\u044b\u0435 \u0440\u0430\u0437\u043c\u0435\u0440\u044b \u0441\u043f\u0440\u044f\u0442\u0430\u043d\u044b \u0442\u0430\u043c.<\/p>\n<figure class=\"full-width\"><img decoding=\"async\" src=\"https:\/\/habrastorage.org\/r\/w1560\/getpro\/habr\/upload_files\/a6b\/60c\/144\/a6b60c14414303be7c00c8be426a8bcd.png\" alt=\"PPO - Upload screenshots\" title=\"PPO - Upload screenshots\" width=\"2538\" height=\"1510\" sizes=\"auto, (max-width: 780px) 100vw, 50vw\" srcset=\"https:\/\/habrastorage.org\/r\/w780\/getpro\/habr\/upload_files\/a6b\/60c\/144\/a6b60c14414303be7c00c8be426a8bcd.png 780w,&#10;       https:\/\/habrastorage.org\/r\/w1560\/getpro\/habr\/upload_files\/a6b\/60c\/144\/a6b60c14414303be7c00c8be426a8bcd.png 781w\" loading=\"lazy\" decode=\"async\"\/><\/p>\n<div><figcaption>PPO &#8212; Upload screenshots<\/figcaption><\/div>\n<\/figure>\n<p>5) \u041f\u0440\u043e\u0432\u0435\u0440\u044f\u0435\u043c \u043e\u0442\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0435, \u043a\u043e\u0440\u0440\u0435\u043a\u0442\u0438\u0440\u0443\u0435\u043c \u043f\u043e\u0440\u044f\u0434\u043e\u043a \u0441\u043a\u0440\u0438\u043d\u0448\u043e\u0442\u043e\u0432 \u0438 \u043d\u0430\u0436\u0438\u043c\u0430\u0435\u043c Start test.<\/p>\n<figure class=\"full-width\"><img decoding=\"async\" src=\"https:\/\/habrastorage.org\/r\/w1560\/getpro\/habr\/upload_files\/af7\/d81\/f61\/af7d81f6191b21af22a368fab006ac07.png\" alt=\"PPO - Start Test\" title=\"PPO - Start Test\" width=\"2542\" height=\"1490\" sizes=\"auto, (max-width: 780px) 100vw, 50vw\" srcset=\"https:\/\/habrastorage.org\/r\/w780\/getpro\/habr\/upload_files\/af7\/d81\/f61\/af7d81f6191b21af22a368fab006ac07.png 780w,&#10;       https:\/\/habrastorage.org\/r\/w1560\/getpro\/habr\/upload_files\/af7\/d81\/f61\/af7d81f6191b21af22a368fab006ac07.png 781w\" loading=\"lazy\" decode=\"async\"\/><\/p>\n<div><figcaption>PPO &#8212; Start Test<\/figcaption><\/div>\n<\/figure>\n<p>6) \u041d\u0430\u0436\u0438\u043c\u0430\u0435\u043c Add for Review \u0438 \u043d\u0430\u0448 \u0442\u0435\u0441\u0442 \u0432\u043c\u0435\u0441\u0442\u0435 \u0441 \u043d\u043e\u0432\u044b\u043c\u0438 \u0441\u043a\u0440\u0438\u043d\u0448\u043e\u0442\u0430\u043c\u0438 \u043e\u0442\u043f\u0440\u0430\u0432\u0438\u0442\u0441\u044f \u043e\u0442\u0434\u0435\u043b\u044c\u043d\u043e \u043e\u0442 \u0432\u0441\u0435\u0433\u043e.<\/p>\n<figure class=\"full-width\"><img decoding=\"async\" src=\"https:\/\/habrastorage.org\/r\/w1560\/getpro\/habr\/upload_files\/b9a\/5cd\/cef\/b9a5cdcef7543e075ed2cf4957ef94e0.png\" alt=\"PPO - Add for Review\" title=\"PPO - Add for Review\" width=\"2520\" height=\"1246\" sizes=\"auto, (max-width: 780px) 100vw, 50vw\" srcset=\"https:\/\/habrastorage.org\/r\/w780\/getpro\/habr\/upload_files\/b9a\/5cd\/cef\/b9a5cdcef7543e075ed2cf4957ef94e0.png 780w,&#10;       https:\/\/habrastorage.org\/r\/w1560\/getpro\/habr\/upload_files\/b9a\/5cd\/cef\/b9a5cdcef7543e075ed2cf4957ef94e0.png 781w\" loading=\"lazy\" decode=\"async\"\/><\/p>\n<div><figcaption>PPO &#8212; Add for Review<\/figcaption><\/div>\n<\/figure>\n<p>7) \u0414\u0430\u043b\u0435\u0435 \u043d\u0430\u0436\u0438\u043c\u0430\u0435\u043c \u043d\u0430 Submit to App Review.<\/p>\n<figure class=\"full-width\"><img decoding=\"async\" src=\"https:\/\/habrastorage.org\/r\/w1560\/getpro\/habr\/upload_files\/4d2\/2a5\/456\/4d22a5456273f6565ca567d347202680.png\" alt=\"PPO - Submit to App Review\" title=\"PPO - Submit to App Review\" width=\"2558\" height=\"1266\" sizes=\"auto, (max-width: 780px) 100vw, 50vw\" srcset=\"https:\/\/habrastorage.org\/r\/w780\/getpro\/habr\/upload_files\/4d2\/2a5\/456\/4d22a5456273f6565ca567d347202680.png 780w,&#10;       https:\/\/habrastorage.org\/r\/w1560\/getpro\/habr\/upload_files\/4d2\/2a5\/456\/4d22a5456273f6565ca567d347202680.png 781w\" loading=\"lazy\" decode=\"async\"\/><\/p>\n<div><figcaption>PPO &#8212; Submit to App Review<\/figcaption><\/div>\n<\/figure>\n<p>8) \u0422\u0435\u0441\u0442 \u043f\u0435\u0440\u0435\u0445\u043e\u0434\u0438\u0442 \u0432 \u0441\u0442\u0430\u0442\u0443\u0441 Waiting for Review. \u041e\u0431\u044b\u0447\u043d\u043e \u043e\u0434\u043e\u0431\u0440\u044f\u044e\u0442 \u0437\u0430 \u0441\u0443\u0442\u043a\u0438.<\/p>\n<figure class=\"full-width\"><img decoding=\"async\" src=\"https:\/\/habrastorage.org\/r\/w1560\/getpro\/habr\/upload_files\/85c\/306\/52e\/85c30652ed07de456745d8eadcd2eb31.png\" alt=\"PPO - Waiting for Review\" title=\"PPO - Waiting for Review\" width=\"1564\" height=\"434\" sizes=\"auto, (max-width: 780px) 100vw, 50vw\" srcset=\"https:\/\/habrastorage.org\/r\/w780\/getpro\/habr\/upload_files\/85c\/306\/52e\/85c30652ed07de456745d8eadcd2eb31.png 780w,&#10;       https:\/\/habrastorage.org\/r\/w1560\/getpro\/habr\/upload_files\/85c\/306\/52e\/85c30652ed07de456745d8eadcd2eb31.png 781w\" loading=\"lazy\" decode=\"async\"\/><\/p>\n<div><figcaption>PPO &#8212; Waiting for Review<\/figcaption><\/div>\n<\/figure>\n<p>9) \u041f\u043e\u0441\u043b\u0435 \u043e\u0434\u043e\u0431\u0440\u0435\u043d\u0438\u044f \u043c\u043e\u0434\u0435\u0440\u0430\u0442\u043e\u0440\u043e\u043c \u0442\u0435\u0441\u0442 \u043f\u0435\u0440\u0435\u0445\u043e\u0434\u0438\u0442 \u0432 \u0441\u0442\u0430\u0442\u0443\u0441 Running \u0438 \u0437\u0430\u0445\u043e\u0434\u0438\u043c \u0432 \u0442\u0435\u0441\u0442.<\/p>\n<figure class=\"full-width\"><img decoding=\"async\" src=\"https:\/\/habrastorage.org\/r\/w1560\/getpro\/habr\/upload_files\/8e6\/e32\/a57\/8e6e32a5755935eb8bd38b7e1f44d439.png\" alt=\"PPO - Running\" title=\"PPO - Running\" width=\"2350\" height=\"1218\" sizes=\"auto, (max-width: 780px) 100vw, 50vw\" srcset=\"https:\/\/habrastorage.org\/r\/w780\/getpro\/habr\/upload_files\/8e6\/e32\/a57\/8e6e32a5755935eb8bd38b7e1f44d439.png 780w,&#10;       https:\/\/habrastorage.org\/r\/w1560\/getpro\/habr\/upload_files\/8e6\/e32\/a57\/8e6e32a5755935eb8bd38b7e1f44d439.png 781w\" loading=\"lazy\" decode=\"async\"\/><\/p>\n<div><figcaption>PPO &#8212; Running<\/figcaption><\/div>\n<\/figure>\n<p>10) \u041f\u043e\u044f\u0432\u043b\u044f\u0435\u0442\u0441\u044f \u043a\u043d\u043e\u043f\u043a\u0430 Apply Treatment A \u0438 \u043d\u0430\u0436\u0438\u043c\u0430\u0435\u043c \u043d\u0430 \u043d\u0435\u0435.<\/p>\n<figure class=\"full-width\"><img decoding=\"async\" src=\"https:\/\/habrastorage.org\/r\/w1560\/getpro\/habr\/upload_files\/830\/3c6\/598\/8303c65980ed30842554ae85fb9ed026.png\" alt=\"PPO - Apply Treatement A\" title=\"PPO - Apply Treatement A\" width=\"2718\" height=\"1332\" sizes=\"auto, (max-width: 780px) 100vw, 50vw\" srcset=\"https:\/\/habrastorage.org\/r\/w780\/getpro\/habr\/upload_files\/830\/3c6\/598\/8303c65980ed30842554ae85fb9ed026.png 780w,&#10;       https:\/\/habrastorage.org\/r\/w1560\/getpro\/habr\/upload_files\/830\/3c6\/598\/8303c65980ed30842554ae85fb9ed026.png 781w\" loading=\"lazy\" decode=\"async\"\/><\/p>\n<div><figcaption>PPO &#8212; Apply Treatement A<\/figcaption><\/div>\n<\/figure>\n<p>11) \u0421\u0442\u0430\u0432\u0438\u043c \u0433\u0430\u043b\u043e\u0447\u043a\u0443 \u0438 \u043f\u0440\u0438\u043c\u0435\u043d\u044f\u0435\u043c. <\/p>\n<figure class=\"full-width\"><img decoding=\"async\" src=\"https:\/\/habrastorage.org\/r\/w1560\/getpro\/habr\/upload_files\/700\/83b\/f59\/70083bf59abcaf498e9e1b4d9fed83ae.png\" alt=\"PPO - Apply Treatment for current version\" title=\"PPO - Apply Treatment for current version\" width=\"2634\" height=\"1266\" sizes=\"auto, (max-width: 780px) 100vw, 50vw\" srcset=\"https:\/\/habrastorage.org\/r\/w780\/getpro\/habr\/upload_files\/700\/83b\/f59\/70083bf59abcaf498e9e1b4d9fed83ae.png 780w,&#10;       https:\/\/habrastorage.org\/r\/w1560\/getpro\/habr\/upload_files\/700\/83b\/f59\/70083bf59abcaf498e9e1b4d9fed83ae.png 781w\" loading=\"lazy\" decode=\"async\"\/><\/p>\n<div><figcaption>PPO &#8212; Apply Treatment for current version<\/figcaption><\/div>\n<\/figure>\n<p>\u0413\u043e\u0442\u043e\u0432\u043e! \u041d\u043e\u0432\u044b\u0435 \u0441\u043a\u0440\u0438\u043d\u0448\u043e\u0442\u044b \u043f\u0440\u0438\u043c\u0435\u043d\u044f\u0442\u0441\u044f \u0441\u0440\u0430\u0437\u0443 \u0438 \u043e\u0442\u043e\u0431\u0440\u0430\u0437\u044f\u0442\u0441\u044f \u043d\u0430 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0435 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u044f \u0432 App Store. \u041d\u0438\u043a\u0430\u043a\u0438\u0445 \u0434\u043e\u043f\u043e\u043b\u043d\u0438\u0442\u0435\u043b\u044c\u043d\u044b\u0445 \u0448\u0430\u0433\u043e\u0432 \u043d\u0435 \u043f\u043e\u0442\u0440\u0435\u0431\u0443\u0435\u0442\u0441\u044f.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<p><!----><!----><\/div>\n<p><!----><!----><br \/> \u0441\u0441\u044b\u043b\u043a\u0430 \u043d\u0430 \u043e\u0440\u0438\u0433\u0438\u043d\u0430\u043b \u0441\u0442\u0430\u0442\u044c\u0438 <a href=\"https:\/\/habr.com\/ru\/articles\/915616\/\"> https:\/\/habr.com\/ru\/articles\/915616\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<div><!--[--><!--]--><\/div>\n<div id=\"post-content-body\">\n<div>\n<div class=\"article-formatted-body article-formatted-body article-formatted-body_version-2\">\n<div xmlns=\"http:\/\/www.w3.org\/1999\/xhtml\">\n<p>\u041f\u0440\u0438\u0432\u0435\u0442! \u041c\u0435\u043d\u044f \u0437\u043e\u0432\u0443\u0442 \u0410\u043b\u0435\u043a\u0441\u0430\u043d\u0434\u0440\u0430, \u044f ASO &amp; ASA-\u043c\u0435\u043d\u0435\u0434\u0436\u0435\u0440 \u0438 \u0430\u0432\u0442\u043e\u0440 \u0422\u0435\u043b\u0435\u0433\u0440\u0430\u043c \u043a\u0430\u043d\u0430\u043b\u0430 <a href=\"https:\/\/t.me\/asotips\" rel=\"noopener noreferrer nofollow\">\u0417\u0430\u043c\u0435\u0442\u043a\u0438 ASO<\/a>. \u0412 \u044d\u0442\u043e\u0439 \u0441\u0442\u0430\u0442\u044c\u0435 \u043f\u043e\u043a\u0430\u0436\u0443, \u043a\u0430\u043a \u043f\u043e\u043c\u0435\u043d\u044f\u0442\u044c \u0441\u043a\u0440\u0438\u043d\u0448\u043e\u0442\u044b \u0434\u043b\u044f iOS-\u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u044f \u0432 App Store \u0431\u0435\u0437 \u0434\u043e\u0431\u0430\u0432\u043b\u0435\u043d\u0438\u044f \u0431\u0438\u043b\u0434\u0430 \u0438\u043b\u0438 \u043f\u0443\u0431\u043b\u0438\u043a\u0430\u0446\u0438\u0438 \u043d\u043e\u0432\u043e\u0439 \u0432\u0435\u0440\u0441\u0438\u0438 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u044f.<\/p>\n<h3>\u041a\u0430\u043a \u0431\u0443\u0434\u0435\u043c \u044d\u0442\u043e \u0434\u0435\u043b\u0430\u0442\u044c?<\/h3>\n<p>\u0417\u0430\u043c\u0435\u043d\u044f\u0442\u044c \u0441\u043a\u0440\u0438\u043d\u0448\u043e\u0442\u044b \u0431\u0443\u0434\u0435\u043c \u0447\u0435\u0440\u0435\u0437 PPO (Product Page Optimization) &#8212; \u044d\u0442\u043e \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442 \u0434\u043b\u044f A\/B-\u0442\u0435\u0441\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u044f \u0432\u0438\u0437\u0443\u0430\u043b\u044c\u043d\u043e\u0439 \u0433\u0440\u0430\u0444\u0438\u043a\u0438 \u0432 App Store Connect.<\/p>\n<p><strong>\u0412\u0430\u0436\u043d\u043e! <\/strong>\u0414\u0430\u043d\u043d\u044b\u0439 \u0441\u043f\u043e\u0441\u043e\u0431 \u0430\u043a\u0442\u0443\u0430\u043b\u0435\u043d \u0442\u043e\u043b\u044c\u043a\u043e \u0434\u043b\u044f \u0442\u0435\u0445 \u043b\u043e\u043a\u0430\u043b\u0438\u0437\u0430\u0446\u0438\u0439, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043f\u0440\u0435\u0436\u0434\u0435 \u0443\u0436\u0435 \u0431\u044b\u043b\u0438 \u043e\u043f\u0443\u0431\u043b\u0438\u043a\u043e\u0432\u0430\u043d\u044b. \u041d\u0430\u043f\u0440\u0438\u043c\u0435\u0440, \u0435\u0441\u043b\u0438 \u043b\u043e\u043a\u0430\u043b\u0438\u0437\u0430\u0446\u0438\u044f German \u0443\u0436\u0435 \u0435\u0441\u0442\u044c, \u0441\u043a\u0440\u0438\u043d\u0448\u043e\u0442\u044b \u043c\u043e\u0436\u043d\u043e \u0437\u0430\u043c\u0435\u043d\u0438\u0442\u044c \u0442\u0430\u043a\u0438\u043c \u043e\u0431\u0440\u0430\u0437\u043e\u043c. \u0415\u0441\u043b\u0438 \u043b\u043e\u043a\u0430\u043b\u0438\u0437\u0430\u0446\u0438\u0438 \u0435\u0449\u0451 \u043d\u0435\u0442, \u0442\u043e \u043f\u0440\u0438\u0434\u0451\u0442\u0441\u044f \u0437\u0430\u0433\u0440\u0443\u0436\u0430\u0442\u044c \u0441\u043a\u0440\u0438\u043d\u0448\u043e\u0442\u044b \u0447\u0435\u0440\u0435\u0437 \u043d\u043e\u0432\u0443\u044e \u0432\u0435\u0440\u0441\u0438\u044e \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u044f \u0441 \u0431\u0438\u043b\u0434\u043e\u043c.<\/p>\n<h3>\u0418\u043d\u0441\u0442\u0440\u0443\u043a\u0446\u0438\u044f<\/h3>\n<p>1) \u0417\u0430\u0445\u043e\u0434\u0438\u043c \u0432 App Store Connect &#8212; Apps &#8212; Product Page Optimization \u0438 \u043d\u0430\u0436\u0438\u043c\u0430\u0435\u043c \u043d\u0430 \u0441\u043e\u0437\u0434\u0430\u043d\u0438\u0435 \u0442\u0435\u0441\u0442\u0430.<\/p>\n<figure class=\"full-width\">\n<div><figcaption>App Store Connect &#8212; Apps &#8212; PPO &#8212; Test<\/figcaption><\/div>\n<\/figure>\n<p>2) \u0417\u0430\u043f\u043e\u043b\u043d\u044f\u0435\u043c \u0432\u0441\u0435 \u043d\u0435\u043e\u0431\u0445\u043e\u0434\u0438\u043c\u044b\u0435 \u0434\u0430\u043d\u043d\u044b\u0435 \u043a\u0430\u043a \u043d\u0430 \u0441\u043a\u0440\u0438\u043d\u0448\u043e\u0442\u0435.<\/p>\n<figure class=\"full-width\">\n<div><figcaption>PPO &#8212; Create test<\/figcaption><\/div>\n<\/figure>\n<p>3) \u0417\u0430\u043f\u043e\u043b\u043d\u044f\u0435\u043c \u043e\u0441\u0442\u0430\u043b\u044c\u043d\u044b\u0435 \u0434\u0430\u043d\u043d\u044b\u0435 \u0438 \u043d\u0430\u0436\u0438\u043c\u0430\u0435\u043c \u043d\u0430 Create test.<\/p>\n<figure class=\"full-width\">\n<div><figcaption>PPO &#8212; Create test<\/figcaption><\/div>\n<\/figure>\n<p>4) \u0417\u0430\u043c\u0435\u043d\u044f\u0435\u043c \u0441\u043a\u0440\u0438\u043d\u0448\u043e\u0442\u044b \u0443 Treatment A \u043d\u0430 \u0432\u0430\u0448\u0438 \u043d\u043e\u0432\u044b\u0435 \u0441\u043a\u0440\u0438\u043d\u0448\u043e\u0442\u044b. \u0415\u0441\u043b\u0438 \u0443 \u0432\u0430\u0441 \u0432\u0438\u0434\u0435\u043e, \u0442\u043e \u0434\u043e\u0431\u0430\u0432\u043b\u044f\u0435\u043c \u0432\u0438\u0434\u0435\u043e. \u041f\u0440\u043e\u0432\u0435\u0440\u044f\u0435\u043c \u043e\u0431\u044f\u0437\u0430\u0442\u0435\u043b\u044c\u043d\u043e Media Manager, \u0442\u0430\u043a \u043a\u0430\u043a \u0432\u0441\u0435 \u043e\u0441\u0442\u0430\u043b\u044c\u043d\u044b\u0435 \u0440\u0430\u0437\u043c\u0435\u0440\u044b \u0441\u043f\u0440\u044f\u0442\u0430\u043d\u044b \u0442\u0430\u043c.<\/p>\n<figure class=\"full-width\">\n<div><figcaption>PPO &#8212; Upload screenshots<\/figcaption><\/div>\n<\/figure>\n<p>5) \u041f\u0440\u043e\u0432\u0435\u0440\u044f\u0435\u043c \u043e\u0442\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0435, \u043a\u043e\u0440\u0440\u0435\u043a\u0442\u0438\u0440\u0443\u0435\u043c \u043f\u043e\u0440\u044f\u0434\u043e\u043a \u0441\u043a\u0440\u0438\u043d\u0448\u043e\u0442\u043e\u0432 \u0438 \u043d\u0430\u0436\u0438\u043c\u0430\u0435\u043c Start test.<\/p>\n<figure class=\"full-width\">\n<div><figcaption>PPO &#8212; Start Test<\/figcaption><\/div>\n<\/figure>\n<p>6) \u041d\u0430\u0436\u0438\u043c\u0430\u0435\u043c Add for Review \u0438 \u043d\u0430\u0448 \u0442\u0435\u0441\u0442 \u0432\u043c\u0435\u0441\u0442\u0435 \u0441 \u043d\u043e\u0432\u044b\u043c\u0438 \u0441\u043a\u0440\u0438\u043d\u0448\u043e\u0442\u0430\u043c\u0438 \u043e\u0442\u043f\u0440\u0430\u0432\u0438\u0442\u0441\u044f \u043e\u0442\u0434\u0435\u043b\u044c\u043d\u043e \u043e\u0442 \u0432\u0441\u0435\u0433\u043e.<\/p>\n<figure class=\"full-width\">\n<div><figcaption>PPO &#8212; Add for Review<\/figcaption><\/div>\n<\/figure>\n<p>7) \u0414\u0430\u043b\u0435\u0435 \u043d\u0430\u0436\u0438\u043c\u0430\u0435\u043c \u043d\u0430 Submit to App Review.<\/p>\n<figure class=\"full-width\">\n<div><figcaption>PPO &#8212; Submit to App Review<\/figcaption><\/div>\n<\/figure>\n<p>8) \u0422\u0435\u0441\u0442 \u043f\u0435\u0440\u0435\u0445\u043e\u0434\u0438\u0442 \u0432 \u0441\u0442\u0430\u0442\u0443\u0441 Waiting for Review. \u041e\u0431\u044b\u0447\u043d\u043e \u043e\u0434\u043e\u0431\u0440\u044f\u044e\u0442 \u0437\u0430 \u0441\u0443\u0442\u043a\u0438.<\/p>\n<figure class=\"full-width\">\n<div><figcaption>PPO &#8212; Waiting for Review<\/figcaption><\/div>\n<\/figure>\n<p>9) \u041f\u043e\u0441\u043b\u0435 \u043e\u0434\u043e\u0431\u0440\u0435\u043d\u0438\u044f \u043c\u043e\u0434\u0435\u0440\u0430\u0442\u043e\u0440\u043e\u043c \u0442\u0435\u0441\u0442 \u043f\u0435\u0440\u0435\u0445\u043e\u0434\u0438\u0442 \u0432 \u0441\u0442\u0430\u0442\u0443\u0441 Running \u0438 \u0437\u0430\u0445\u043e\u0434\u0438\u043c \u0432 \u0442\u0435\u0441\u0442.<\/p>\n<figure class=\"full-width\">\n<div><figcaption>PPO &#8212; Running<\/figcaption><\/div>\n<\/figure>\n<p>10) \u041f\u043e\u044f\u0432\u043b\u044f\u0435\u0442\u0441\u044f \u043a\u043d\u043e\u043f\u043a\u0430 Apply Treatment A \u0438 \u043d\u0430\u0436\u0438\u043c\u0430\u0435\u043c \u043d\u0430 \u043d\u0435\u0435.<\/p>\n<figure class=\"full-width\">\n<div><figcaption>PPO &#8212; Apply Treatement A<\/figcaption><\/div>\n<\/figure>\n<p>11) \u0421\u0442\u0430\u0432\u0438\u043c \u0433\u0430\u043b\u043e\u0447\u043a\u0443 \u0438 \u043f\u0440\u0438\u043c\u0435\u043d\u044f\u0435\u043c. <\/p>\n<figure class=\"full-width\">\n<div><figcaption>PPO &#8212; Apply Treatment for current version<\/figcaption><\/div>\n<\/figure>\n<p>\u0413\u043e\u0442\u043e\u0432\u043e! \u041d\u043e\u0432\u044b\u0435 \u0441\u043a\u0440\u0438\u043d\u0448\u043e\u0442\u044b \u043f\u0440\u0438\u043c\u0435\u043d\u044f\u0442\u0441\u044f \u0441\u0440\u0430\u0437\u0443 \u0438 \u043e\u0442\u043e\u0431\u0440\u0430\u0437\u044f\u0442\u0441\u044f \u043d\u0430 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0435 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u044f \u0432 App Store. \u041d\u0438\u043a\u0430\u043a\u0438\u0445 \u0434\u043e\u043f\u043e\u043b\u043d\u0438\u0442\u0435\u043b\u044c\u043d\u044b\u0445 \u0448\u0430\u0433\u043e\u0432 \u043d\u0435 \u043f\u043e\u0442\u0440\u0435\u0431\u0443\u0435\u0442\u0441\u044f.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<p><!----><!----><\/div>\n<p><!----><!----><br \/> \u0441\u0441\u044b\u043b\u043a\u0430 \u043d\u0430 \u043e\u0440\u0438\u0433\u0438\u043d\u0430\u043b \u0441\u0442\u0430\u0442\u044c\u0438 <a href=\"https:\/\/habr.com\/ru\/articles\/915616\/\"> https:\/\/habr.com\/ru\/articles\/915616\/<\/a><br \/><\/br><\/br><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-462107","post","type-post","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"https:\/\/savepearlharbor.com\/index.php?rest_route=\/wp\/v2\/posts\/462107","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/savepearlharbor.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/savepearlharbor.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/savepearlharbor.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/savepearlharbor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=462107"}],"version-history":[{"count":0,"href":"https:\/\/savepearlharbor.com\/index.php?rest_route=\/wp\/v2\/posts\/462107\/revisions"}],"wp:attachment":[{"href":"https:\/\/savepearlharbor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=462107"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/savepearlharbor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=462107"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/savepearlharbor.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=462107"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}