ChatGPT и Claude по-разному реагируют на структуру промпта: Claude лучше отзывается на строгую разметку и точные ограничения в длинных запросах, а ChatGPT увереннее чувствует себя в свободном, разговорном стиле и творческих задачах — и заметно гибче интерпретирует общее намерение, даже если формулировка не идеальна. У ChatGPT также есть то, чего нет у конкурентов в таком виде: Deep Research с реальным веб-поиском, автономный агент ChatGPT Work, маркетплейс Custom GPTs, встроенная генерация изображений и голосовой режим.
Интересная деталь для контекста: во время одного из обновлений модель GPT-5.5 неожиданно начала вставлять в ответы гоблинов и гремлинов из-за ошибки в системе обучения, и OpenAI даже опубликовала отдельный технический разбор произошедшего — забавная иллюстрация того, насколько чувствительно поведение модели к деталям обучения и, соответственно, к промпту.
Ниже — принципы хорошего промпта именно для ChatGPT и больше 55 готовых примеров по категориям: тексты, работа и бизнес, кодинг, учеба, личная жизнь и творчество.
ChatGPT без VPN
Если нужен доступ к ChatGPT без VPN и оплаты в валюте — проще всего через SpeShu.AI: своя точка доступа, оплата в рублях, без иностранной карты. У SpeShu.AI есть аналоговые модели: SpeShu Claude, SpeShu Gemini, SpeShu ChatGPT. Они не уступают официальным моделям и при этом работают без VPN, оплачиваются картой банков РФ и стоят дешевле.
Как выглядит хороший промпт для ChatGPT
Базовая структура здесь не XML, как у Claude, а простая конкретика: кто ты (роль), что делаем (задача), какой нужен контекст, как должен выглядеть результат (формат) и что нельзя (ограничения).
Пять принципов, которые особенно хорошо работают именно с ChatGPT. Persona перед задачей — фраза вроде «ты опытный копирайтер со специализацией в B2B» перед самой задачей включает у модели нужные паттерны мышления. Пример лучше инструкции — «напиши как вот этот текст» работает надежнее, чем «напиши живо и динамично». Итерации через Canvas — лучший результат достигается за несколько правок в этом инструменте, а не попыткой получить идеальный текст с первого раза. Разбивка задачи на этапы — «сначала сделай X, после моего ОК сделай Y» работает лучше, чем просьба сделать все сразу. И указание на честность — «если решение невозможно, скажи прямо» или «если мой вопрос сформулирован неверно, скажи как переформулировать», поскольку по умолчанию модель старается выполнить задачу, даже если она некорректна.
55 промптов для ChatGPT по категориям
Тексты и контент
1. Написание в чужом стиле Here are three examples of text written in the style I need: [insert example 1], [insert example 2], [insert example 3]. Study the rhythm of the sentences, typical phrasing, and what the author avoids. Write [type of text] on the topic of [X] in exactly the same manner.
2. Сильный заголовок Article about [topic], for [audience]. Main idea in one sentence: [X]. Come up with 10 headlines: 3 provocative ones that trigger disagreement, 3 informational ones that promise a concrete benefit, 2 question-based ones, 1 as simple and honest as possible, and 1 completely unconventional. For each, add one line on who it will work best for.
3. Редактура с диагнозом Here is my text: [insert]. First, give a diagnosis — three specific problems with this text. Then show the edited version, with language fixes only, not content changes. At the end, tell me what I’m doing well, honestly, not as a formality.
4. Пресс-релиз You are a PR specialist experienced in [industry]. Event: [what happened]. Company: [brief description]. Target media: [type of outlet]. Write a press release: a headline an editor won’t throw away, a lead with who, what, when, where, why in the first two sentences, a live quote from a leader that doesn’t sound corporate, and three sentences of company background.
5. SEO-текст без шаблонности Target query: [query]. Topic: [what we’re covering]. Audience: [who’s searching and why]. Write an 800-word article. Use the keyword only where it sounds natural. Forbidden: introductory cliches, headings like «what is X», and «in conclusion». Start with a scenario or a problem, not a definition.
6. Описание продукта через выгоды Product specs: [list of technical details]. Buyer: [who, what pain point, what matters]. Write a marketplace listing: a headline that’s a benefit, not a feature; three bullet points that are specific, with numbers or comparisons where possible; and two honest sentences on who this is NOT for, since honesty builds trust.
7. Сторителлинг I need a short story, 300 words, for [content/presentation/social media]. Topic: [X]. Character: [who]. Conflict: [problem]. Lesson: [what the reader should understand]. Write it through the structure: moment, problem, turn, conclusion. No moralizing at the end — let the reader draw their own conclusion.
8. Пост в пяти форматах Topic: [X]. Platform: [LinkedIn/Telegram]. Audience: [who]. Write the same material in 5 formats: a personal story in first person, a provocative opinion, a practical tip, a question to the audience, and data with a conclusion.
9. Email-рассылка с конверсией Product: [description]. Segment: [who’s receiving it]. Goal of the email: [one action the reader should take]. Reason for sending: [why now]. Write the email: a subject line under 50 characters with no exclamation marks, a preheader of 15 words, a body of three paragraphs — problem, solution, action — and a single CTA button with an active verb. Tone: [friendly / businesslike / urgent].
10. Сценарий для видео Video topic: [X]. Platform: [YouTube/TikTok]. Length: [X minutes/seconds]. Goal: [educate/sell/entertain]. Write a script with timing: the hook in the first 15 seconds explaining why to keep watching, the main part with notes on what to show on screen, and the call to action at the end. The first three seconds matter more than any introduction.
11. Переписать скучное в интересное Here is a boring text: [insert]. Rewrite it. Keep all the factual information, add concrete details instead of abstractions, replace passive voice with active, and make every sentence earn its place in the text. Show me before and after.
12. Контент-план на месяц Channel/account about [topic]. Audience: [description]. Goal: [sales/expertise/reach]. Posting frequency: [X times a week]. Build a month-long content plan: 4-5 content pillars with an explanation of why each, 20 specific topics with a format for each, a publishing calendar alternating content types, and two evergreen topics that stay relevant forever.
Работа и бизнес
13. Deep Research запрос Activate Deep Research mode. Research topic: [X]. I need to understand the current state of [the market/topic/problem], the key players and their positions, trends for the next year with concrete data, and which claims are disputed — show both sides. Sources no older than 2025. Format: a structured report with citations and links.
14. ChatGPT Work — автономная задача Use this in the desktop app with ChatGPT Work. Task: [description of a multi-step project]. Data sources: [files in Drive / Slack / other]. Output: [what to produce — a table/slides/a report]. Before starting, show me a step-by-step plan. Pause after each stage and wait for my approval. If you need data that’s missing, tell me exactly what.
15. Стратегическое совещание с ChatGPT Play the role of a three-person board meeting: a conservative finance person focused on risk and money, an aggressive CMO focused on growth and market, and a technical director focused on feasibility. Situation: [description of the decision or idea]. Each should state their position with concrete arguments, and then give one shared conclusion where they align.
16. Анализ конкурентного позиционирования You are a strategy consultant. My company: [description plus unique selling point]. Competitors: [list with a brief description of each]. Give me a positioning map showing where everyone stands, unoccupied niches where no one competes, who we actually compete with in practice rather than on paper, and one recommendation for what to change in our positioning right now.
17. Подготовка питча за 15 минут Product/idea: [description]. Investor/partner: [who, what they do, what matters to them]. Pitch time: [X minutes]. Write a pitch structure: an opening that hooks in 30 seconds, the problem backed by data not words, the solution in one sentence, the market size if applicable, why us, and what we’re asking for. Then give me three tough questions this specific investor will likely ask.
18. Составление договора I need to draft a [type of agreement, e.g. service/NDA/freelance] contract. Parties: [who is involved]. Subject of the agreement: [what’s being provided or exchanged]. Key terms: [payment, deadlines, deliverables]. Help me structure the contract: standard sections it must include, clauses that protect my side specifically given [context], any terms that are commonly missing in templates for this type of agreement, and one plain-language summary of the whole document so I can double-check it says what I think it says. Note where I should consult a lawyer instead of relying on this draft alone.
19. Переговорная подготовка Negotiation with [whom] about [topic]. Our BATNA — best alternative if we don’t agree: [description]. Their likely BATNA: [assumption]. Zone of possible agreement: [where interests might overlap]. Prepare our opening position, ambitious but realistic; key concessions we can offer and what to ask in return; three techniques for moving stuck negotiations forward; and clear red lines with no «maybe».
20. Скучная инструкция → живая вакансия Here is a boring job description: [insert]. Rewrite it as a job posting that attracts people who actually want this specific job, honestly shows the difficulties — better to scare off the wrong candidates early — and sounds like a real company, not a legal document. Keep all the requirements, change only the presentation.
21. Разбор провального проекта You are an experienced project management consultant. Project [X] did not achieve its goal. Timeline: [description]. Run a post-mortem using the five-whys method: symptom, then each successive «why» down to the root cause. Tell me what was done right, honestly, not for the record. Then give three specific process changes for the future. Don’t look for someone to blame — look for the system.
22. FAQ для клиентов Product/service: [description]. Typical buyer: [profile]. Come up with 20 questions: 10 before purchase, 5 during use, 5 for when something goes wrong. For each: the question phrased the way a real customer would ask it, a 2-3 sentence answer in conversational language, and a category tag.
23. Анализ отзывов Here are [X] customer reviews: [insert]. Find the top 3 reasons people buy, the top 3 sources of disappointment, the exact words and phrases customers use themselves rather than our own language, the segment that’s least satisfied and why, and one change that would resolve the most complaints.
24. Продуктовая дорожная карта Product: [description]. Current features: [list]. Customer feedback: [key requests]. Resources: [approximately]. Suggest a three-quarter roadmap: what goes in Q1 and why it’s first, what goes in Q2 and whether it depends on Q1, and what goes in Q3 because it’s strategically important. For each item, note the expected impact and the risks.
Кодинг и технические задачи
25. Код через объяснение намерения I want [describe the desired behavior, not the implementation]. Stack: [technologies]. Constraints: [what can’t be used or changed]. First suggest an approach in two sentences. After I approve it, write the code. After the code, explain only the non-obvious decisions.
26. Отладка через уточняющие вопросы I have a problem: [describe the behavior]. Expected behavior: [what it should be]. Code: [insert]. Don’t give me the solution right away. Ask me three clarifying questions whose answers will help find the cause. After my answers, explain where the problem most likely is.
27. Архитектурный совет I’m building [description of the system]. Scale: [number of users/requests]. Constraints: [budget, team, technologies]. Suggest an architecture: which components are needed and why, where the bottlenecks might appear as it grows, what to simplify at the start versus what to get right immediately, and what you’d pay attention to first.
28. Рефакторинг с объяснением Refactor this code: [insert]. Goals: remove duplication, improve readability, split into smaller functions, improve naming — pick what applies. Show before, after, and a list of changes with a one-line explanation of each. Don’t change the external behavior.
29. Генерация тест-кейсов For this function: [insert code or description], come up with test cases: 5 happy-path cases for normal operation, 5 edge cases with boundary values, and 5 error cases with invalid input or exceptions. Format: test name, input data, expected result, and why this case matters.
30. Объяснение через аналогию Explain [technical concept] so a manager without technical background would understand. Structure: one everyday analogy that isn’t about computers, why it matters in practice with a concrete example, what happens if it’s not used, and when it should NOT be used. No jargon, or explain each term in parentheses.
31. Code review с приоритетами Do a code review of this code: [insert]. Rank issues by priority: critical items that must be fixed before deployment, important items for the next sprint, and nice-to-have items for a future refactor. For each: what exactly is wrong, why, and how to fix it. Also tell me what’s written well, honestly, not as a formality.
32. Промпт для агентного кодинга Use this in ChatGPT Work or Codex mode. Project: [description of the repository]. Task: [what needs to be done]. Before starting: read the project structure, find the files that need to change, show me a plan of changes and wait for my approval, and only after approval start making changes. After each file, show me the diff.
Учеба
33. Феймановский метод I’m studying [topic]. Explain it to me as if I were 12 years old. After the explanation, ask me three questions to check my understanding. Based on my answers, point out what I got wrong. Keep simplifying wherever I’m confused.
34. Дебаты с собой Topic: [disputable claim]. My position: [what I think]. Play the role of a smart opponent who disagrees with me. Don’t try to convince me I’m wrong — attack my argumentation instead. I’ll defend my position, and you respond to my arguments. Start with the strongest counterargument.
35. Подготовка к экзамену Exam: [subject/topic]. Date: in [timeframe]. Format: [test/oral/written]. What I know well: [topics]. What I know poorly: [topics]. Build a study plan by day with specific tasks, priorities on what to study first and why, a way to check myself daily, and what to do in the last 24 hours before the exam.
36. Объяснение через применение Explain [concept] to me, but only through concrete applications. I want three real examples of where it’s used, one example of where it’s not used and why, and how I can apply it in [my field]. Skip the theory without examples.
37. Встроенный наставник You are my mentor for [topic]. Ask me questions that make me think, one at a time. If I make a mistake, don’t correct it immediately — give me another attempt. If I get stuck, give a hint, not the answer. Occasionally tell me when I’m on the right track, honestly, not just for encouragement. Start with something basic about [topic].
38. Разбор ошибок в рассуждении Analyze this essay/argument: [insert]. Find cognitive biases and logical fallacies — appeal to authority without evidence, false dichotomy, hasty generalization, correlation mistaken for causation. For each: quote it, name the fallacy, and explain why it’s a fallacy. Also point out what’s done well in the argument.
39. Карточки для интервального повторения Based on [material/topic], create 30 flashcards for Anki. Format: question, specific not vague; answer, one to two sentences maximum; tag with a category. Distribution: 40% facts, 40% concepts and connections, 20% application.
40. Разбор академической статьи Read the attached paper. Tell me the main thesis in one sentence, the methodology — how they tested it, the key findings with concrete data, the limitations the authors themselves acknowledge, and how this agrees or disagrees with other work on the topic. If there are suspicious or unsupported claims, point them out.
Личная жизнь
41. Жесткая приоритизация Here’s my task list for [day/week]: [list]. Real available time: [how many hours]. Energy level right now: [high/medium/low]. Use the Eisenhower matrix. Show me what to do today, what to do later, what to delegate, and what to drop. Explain why each task landed where it did.
42. Скрипт для сложного разговора I need to tell [whom] that [the essence of the message]. Their likely reaction: [assumption]. My concerns: [what I’m afraid of]. Help me write the first two minutes of the script: an opening that’s neither an accusation nor an apology, the message itself stated clearly and briefly, and how to respond to the likely defensive reaction. Then give me two alternatives — a softer one and a more direct one.
43. Планирование путешествия под меня Destination: [where]. Dates: [when]. Budget: [amount]. What matters: [nature/history/food/activities/relaxation]. What doesn’t interest me: [exclude]. Build a route with morning, afternoon, and evening for each day, with real places, transport, and approximate costs. Add one unconventional experience most tourists skip.
44. Финансовый анализ бюджета Income: [amount per month]. Expenses: [category: amount, repeated as needed]. Goal: [save X / pay off debt / invest]. Timeline: [when]. Analyze whether the goal is realistically achievable given the current structure, where I’m probably overspending without judgment, and which single change would have the biggest impact. Don’t give generic advice — analyze my actual numbers.
45. Генерация изображения Create a [photo/illustration/render]. Subject: [what/who is the focus]. Context: [where, when, what’s happening]. Style: [photorealistic / studio photo / illustration / 3D]. Lighting: [soft/dramatic/natural/studio]. Color palette: [warm/cool/neutral/specific colors]. Format: [horizontal 16:9 / vertical 9:16 / square].
46. Рецепт из остатков In my fridge: [list of ingredients]. Cooking time available: [minutes]. My skill level: [beginner/basic/confident]. Suggest three dinner options. For each: name, time, step-by-step recipe. Keep additional ingredients to a minimum, only if truly necessary.
47. Читай за меня Attached is a book/article/report: [upload the file]. I want to understand: [specific question or angle]. Tell me the main idea in one sentence, three things that will change how I think about this topic, one thing the author is probably wrong about, and what I should read next. Don’t summarize — analyze.
48. Помощь при выборе I need to choose between [option A] and [option B]. Context: [situation, why it matters]. My priorities: [what matters to me]. Don’t say «it depends» — I have a specific situation. Analyze each option, give me a recommendation, and explain why. Then tell me what I probably didn’t consider in how I framed the question.
Творчество
49. Генерация концепции I need a concept for [project/product/campaign]. Target audience: [who]. Essence: [what we’re doing]. Mood: [what feeling should remain]. Come up with three concepts that are radically different, not variations of the same idea. For each: a name, the essence in three sentences, and why it will resonate with the audience.
50. Нейминг I need a name for [product/company/project/channel]. Essence: [what it is, for whom, what value it provides]. Constraints: [what’s off-limits — too serious/too playful/foreign words/other]. Come up with 15 options: 5 functional ones describing what it does, 5 associative ones built on imagery, and 5 invented words. For each, note any issues with domain names, trademarks, or unintended connotations.
51. Диалог с персонажем You are [historical figure/character/archetype]. Speak in their style, with the knowledge they had during their lifetime. You know nothing that happened after [date/period]. I’ll ask questions — answer in character. If a question is outside their knowledge, answer as they might have reasoned based on their worldview.
52. Альтернативная история Point of divergence: [what happens differently from reality]. Time period: [when]. Write a short essay, 400 words, on how history might have unfolded under this assumption, logically and consistently, with each consequence following from the last. End with the single most unexpected consequence.
53. Редактура художественного текста Here is my text: [insert]. Tell me honestly three things that work well and three things that hold it back. Rewrite the weakest paragraph, keeping the meaning and my voice, showing only language improvements, not content changes.
54. Мозговой штурм без ограничений Topic: [X]. Real-world constraints are temporarily off. Come up with 20 ideas: the first 10 obvious ones as a warm-up, the next 5 strange and illogical, and the last 5 taking one of the strange ideas and making it realistic. Don’t evaluate the ideas as you go — just generate.
55. Биография / About me About me, facts: [information]. Platform: [website/LinkedIn/app]. Tone: [professional/friendly/expert]. Write three versions: 3 sentences for social media, a 100-word paragraph for a website, and a 150-word professional bio for an event. In every version, the first sentence should be what makes me interesting, not my job title.
Советы по промптингу именно для ChatGPT
Стоит использовать Custom GPTs для повторяющихся задач: если один и тот же контекст нужен каждую неделю — анализ отчетов, рерайт в стиле бренда, код в конкретном стеке — проще создать Custom GPT с заданным системным промптом, чем каждый раз писать три абзаца контекста заново.
Deep Research не подходит для быстрых вопросов — режим занимает от 3 до 15 минут и дает структурированный отчет с источниками, поэтому его стоит использовать только там, где нужна настоящая глубина, формулируя запрос как исследовательский вопрос, а не как обычный чат. При работе с ChatGPT Work лучше разбивать задачу на этапы — описали цель, утвердили план, выполнение проверяется по шагам, — иначе агент может уйти не туда. Для длинных документов удобен Canvas: редактировать стоит конкретные части, а не весь документ целиком.
Примеры тона работают лучше описаний — «напиши как вот этот текст» дает точный результат, а «напиши дружелюбно» слишком размыто. Четыре слова заметно повышают точность ответа: «если не знаешь — скажи», поскольку по умолчанию модель пытается ответить даже при нехватке данных. А голосовой режим лучше всего работает не для информационных вопросов, а для разговорного обдумывания — обсудить идею или подготовиться к разговору, с установкой в духе «ты мой думающий партнер, не давай ответы — задавай вопросы».
Частые вопросы
Чем промптинг для ChatGPT отличается от Claude? ChatGPT лучше реагирует на разговорный стиль и ролевые промпты, а Claude — на строгую структуру с явными ограничениями в длинных запросах.
Нужна ли специальная структура для ChatGPT? Нет строгих требований вроде XML у Claude — достаточно четко указать роль, задачу, контекст, формат и ограничения обычным текстом.
Что такое ChatGPT Work? Это автономный агент, доступный с 9 июля 2026 года, который выполняет многочасовые задачи и создает документы, таблицы, слайды и сайты, подключаясь к сервисам вроде Google Drive и Slack.
Можно ли получить доступ к ChatGPT без VPN из России? Да, через SpeShu.AI — с оплатой в рублях и без иностранной карты.
Заключение
Промпты для ChatGPT работают иначе, чем для Claude, — модель охотнее прощает неидеальную формулировку и лучше раскрывается в разговорном и творческом стиле, а не в жесткой структуре. Все шаблоны из этой подборки можно сразу адаптировать под свою задачу, заменив текст в квадратных скобках.
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ссылка на оригинал статьи https://habr.com/ru/articles/1067772/